Virtual finance event sponsorship continues to prove its power in 2025. At Argyle’s Finance Solutions Summit, leading tech brands like SAP, LeaseAccelerator, and CCH® Tagetik turned virtual demos into qualified leads and pipeline opportunities.
Why Finance Tech Brands Still Win with Virtual Events
For companies selling finance technology, the challenge isn’t attention—it’s relevance.
That’s why SAP, LeaseAccelerator, and CCH® Tagetik focused on live, demo-driven content at the Finance Solutions Summit: Tools, Tech, Trends on June 10, 2025.
“The response to our demo was exactly the kind of engagement we needed—qualified, relevant, and timely.”
– Head of Demand Generation, LeaseAccelerator
The Goal: Reach Decision-Makers in FP&A, Accounting, and Finance Strategy
The sponsors aimed to:
- Showcase solutions in AI-driven planning, compliance, automation, and forecasting
- Generate qualified finance leads from an executive audience
- Fuel the top of the funnel with real buyer interest
The Format: Virtual, but Strategic
Rather than another static webinar, Argyle’s virtual summit for finance professionals featured:
- Branded product demos
- Thought leadership sessions tailored to finance challenges
- Live Q&A that invited real-time exploration and decision-maker dialogue
The Results: Finance Pipeline in Motion
- 300+ total registrants
- 100+ live senior finance attendees
- 22 MQLs (combined across all sponsors)
- 5+ early sales conversations opened in under 2 weeks
- Strong brand engagement in sessions tied to FP&A and AI planning
“Our AI session with CCH Tagetik drew excellent questions from finance leaders actively exploring next-gen planning tools.”
– Sales Enablement Director, Wolters Kluwer
Takeaway: Virtual Can Still Deliver High-Quality Finance Leads
Even without a physical venue, the summit delivered targeted engagement, brand alignment, and early-stage pipeline activity—proving that virtual finance events, when done right, still move the needle.
👉 Curious how this compares to an in-person event?
See how Opnova converted CIO conversations into pipeline