Executive Insights
Executive events are still one of the most effective ways to engage decision-makers – but the traditional playbook is no longer delivering predictable pipeline results.
Executives are engaging differently, buying cycles are getting longer, and event ROI now depends on audience quality, timing, personalization, and follow-up execution.
This executive insights session breaks down what’s changed, why many event strategies are underperforming, and the frameworks top teams are using to turn events into measurable pipeline impact in 2026.

What You’ll Get:

  •  On-demand webinar recording
  • The Event ROI Playbook (2026 Edition)
  • Event ROI framework & pipeline strategies
  • Practical recommendations to improve event performance
  • Real-world approaches top teams are using in 2026

Key Topics Covered:

  • Why event ROI is getting harder
  •  How executive engagement has changed
  •  The Event ROI Framework
  •  Audience intelligence & pipeline attribution
  •  AI-driven follow-up and engagement strategies
  •  How top teams turn events into meetings and pipeline
Access the Insights

Speakers

Paul Price

CEO & Chief Strategy Officer
Argyle

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