Overview

AI is rewriting the rule of how buyers discover, evaluate, and purchase. Instead of typing keywords into a search bar, buyers are relying more on conversational agents to receive tailored recommendations that fit their buying needs.

For technology and data leaders, this evolution creates both opportunity and urgency. AI agents are only able to deliver accurate and trusted product recommendations when powered by rich and contextual product data. However, organizations still struggle with fragmented systems and outdated processes that limit visibility, accuracy, and scale.

This webinar will explore how IT and data leaders can prepare their organizations for the new era of AI-powered commerce. You will learn why Product Information Management (PIM) is the cornerstone of AI readiness, how API-driven integration are driving growth, and what governance frameworks are needed to fuel next-generation buyer experiences.

Join this exciting and timely session which will also explore:

  • How generative and agentic AI search are reshaping buyer discovery
  • The shift away from keyword-based searches to intent-driven and conversational buying
  • How data quality fuels AI and enabling AI systems to deliver accurate and relevant recommendations
  • Best practices for IT teams to ensure AI readiness to make AI-driven commerce possible
  • PIM as the cornerstone of AI-enabled commerce to centralize, enrich, and distribute product data across systems
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