Digital marketing plays an incredibly important role for organizations of every size, especially when it comes to attracting new customers, improving customer experience (cx), and increasing overall profitability. So, what will marketing and CX professionals be focused on for the remainder of this year?
As organizations navigate the second half of 2024, marketing and CX teams will continue to focus on creating unique company offerings to attract new business while enhancing experiences across the board. Top priorities will include harnessing the potential of artificial intelligence (AI), creating personalized experiences, utilizing voice interactions, improving the omnichannel experience, and strengthening customer engagement.
Join this Argyle Digital Marketing Leadership Forum on June 13, 2024, to learn exciting new trends and insights, including:
Customer Experience (CX) excellence is crucial for long-term success in today’s dynamic market. Understanding HOW to implement CX excellence effectively can improve existing strategies, create greater efficiency, enhance customers’ engagement, and sustain business growth.
Join this insightful keynote presentation to explore the new paradigm of Total Experience (TX) excellence, focusing on four key pillars for successfully implementing CX excellence:
Finally, we will introduce the TX Maturity Value Assessment Model to help you evaluate your organization’s CX progress and guide you toward sustainable growth and competitive advantage.
Faculty Professor of Marketing
In order to meet customers where they are, companies are really focusing on hyper-personalization to provide individuals with unique experiences tailored to their needs. By utilizing new technologies including AI and ML, organizations are able to gather more insights from customer data and truly understand what their customers are looking for, which will allow marketing and CX teams to deliver exceptional experiences at scale.
Join this panel discussion, which will address best practices for how digital marketing teams are truly getting to know their customers, including:
Founder and Principal - Customer Experience, Employee Engagement, Training, and Coaching | Chief Experience Officer
Franchise Owner of Ellie Mental Health CX Leader, Small Business
The current economic context pushes marketers to be increasingly more efficient with budgets and puts extra pressure on showing and proving ROI. In a do-more-with-less landscape, efficiency should be seen as a holistic measure touching every marketing process, not just performance marketing.
Join this session to understand how AI can accelerate the efficiency of marketing teams and learn about the solutions you can implement to scale your business. You will also learn:
Head of Solutions Engineering
Surveys and dashboards can tell you that something is happening but only deep listening through digital ethnography can tell you why. Digital ethnography provides a unique view into your market and customers, delivering actionable insights into how consumers make decisions, how they self-segment, and where they turn for help.
Learn how to use deep listening research to inform strategy, build customer journeys, refine messaging, discover channel opportunities, and focus investments. A case study regarding Emory Healthcare’s tracking of access to care and how it’s presented internally.
Mini case studies of internal and external audiences in healthcare will be presented, including:
Chief Behavioral Officer
Vice President of Marketing
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
