Overview

Digital marketing plays an incredibly important role for organizations of every size, especially when it comes to attracting new customers, improving customer experience (cx), and increasing overall profitability. So, what will marketing and CX professionals be focused on for the remainder of this year?

As organizations navigate the second half of 2024, marketing and CX teams will continue to focus on creating unique company offerings to attract new business while enhancing experiences across the board. Top priorities will include harnessing the potential of artificial intelligence (AI), creating personalized experiences, utilizing voice interactions, improving the omnichannel experience, and strengthening customer engagement.

Join this Argyle Digital Marketing Leadership Forum on June 13, 2024, to learn exciting new trends and insights, including:

  • How improving digital marketing and customer experience can launch your organization into new success and profitability
  • Best practices for navigating new AI and technology capabilities
  • How to truly understand the wants and needs of customers, especially when it comes to new implementations to better engagement
  • The role of sustainability and ethics for marketing to ensure requirements are met while meeting consumer demands
JOIN US AT THIS EVENT

Speakers

Franck Ardourel

Faculty Professor of Marketing
Santa Clara University

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Thompson Coburn LLP

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Chief Digital Officer
Rexel USA

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing