Transforming the Way Work Gets Done: The Content Supply Chain

Overview

As customer expectations change in a digital-first economy, marketing leaders need to create more and more captivating and relevant content and deliver it with speed and scale across multiple channels and geographies.

This process is called the Content Supply Chain — and it brings together people, tools, insights, and ways of working into a single workflow, providing end-to-end visibility for all your stakeholders.

Join IBM and Argyle for an intimate dinner and wine pairing with your peers at one of NYC’s most sought-after restaurants to learn how to transform the way work gets done in the enterprise. Discuss with executives from IBM and Adobe how content strategy, creative tools, architecture, and automation combine to deliver a modern content supply chain that supports personalization across the customer journey.

Over dinner, we will:

• Share new IBM research focused on Enterprise Work Management – the holistic end-to-end transformation of work that includes strategy, culture, adoption, and technology.
• Discuss real-world examples of how clients are using tools like Adobe Workfront and Adobe Experience Manager to put the content supply chain into action.
• Learn about each other’s challenges and best practices so that you can provide your teams with the data, insights, and capacity to effect real, positive, and measurable change.

This 5-star evening is the ideal environment to connect and collaborate with your marketing peers while enjoying an evening of fine wine and culinary delights.