Marketing technology, or Martech, is a force multiplier for your company’s marketing. Get your Martech stack right, and you’ll get better customer attraction, engagement, and retention at the same or less cost.

That being said, Martech is complex and there is a lot to learn about what goes into a powerful Martech stack.

Argyle’s Martech Leadership Forum will help you find new techniques and tools that will help you fine-tune your Martech stack for maximum impact. Plus, you’ll learn how to customize your Martech stack to build your business.

Join industry-leading trailblazers at this timely and practical event to learn:

  • How to add new life to your e-mail marketing
  • Guidance for making build/borrow/buy decisions for your Martech
  • Ways to use Martech to establish and track your marketing KPIs
  • How to personalize and automate your marketing – at the same time
  • Techniques for using Martech to cultivate influencers and company evangelists

Boost your Martech by registering today!


Kaycee Kalpin

Chief Marketing Officer
Premier, Inc

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

The Digital Pivot: Secrets of Online Marketing