Next Generation Technology

There is a lot of hype, exaggeration and occasional outright snake oil surrounding AI and ML. So, how can people, especially people without computer science training, make sense of all the competing claims around AI/ML? Are these technologies going to replace our labor in CX/UX? Improve CX/UX at a minimal cost? Or a complex mixture of both?

Join Argyle’s CX/UX Leadership Forum opening keynote for some much-needed perspective on these disruptive technologies.

You will also learn:

• Which CX/UX applications lend themselves to AI/ML?
• What CX/UX tasks aren’t going to be helped by deploying AI/ML?
• How to place AI/ML in the broader context of your CX/UX practice
• Interesting applications of AI/ML for CX/UX excellence

Summarizing and acting on customer feedback is the foundation of improving CX/UX. Without systematically collecting and listening to customer feedback, at best your enterprise will be stumbling around in the dark and at worst undermining business success.

The problem is that customers are confusing. They contradict themselves, frequently don’t read the manual and seem to prefer complaining to complimenting.

Join this timely panel discussion for a rundown of technological options for sorting through, summarizing and acting on customer feedback.

You will also learn:

• Technologies for managing and learning from your customer feedback
• How to integrate customer feedback into the broader context of your CX/UX
• Methods for deciding what customer feedback to act on

Abstract coming soon!

Abstract coming soon!

It’s always tempting to solve CX/UX problems by addition. It can be fun to add a new button or card, but sometimes all this addition doesn’t serve your customers. Subtraction and simplification can be powerful tools to improve your CX and UX, but they don’t get nearly as much use as addition.

Join this keynote presentation to learn how to strip away the unnecessary and annoying from your CX and UX and leave a sleeker, more delightful experience for your customers.

You will also learn:

• How to determine which parts of your CX/UX are adding value and which are good candidates for removal
• Data visualization techniques that can present a lot of data without overwhelming users
• Best practice for directing your users and customers attention to where you want it
• Methods to help your users and customers navigate your systems quickly and easily

Marketers and CX leaders are looking for new and innovative ways to craft loyalty programs that reflect changing consumer preferences and stand out in a competitive landscape.

Attend this panel discussion to learn the latest approaches for designing and implementing loyalty programs that offer rewards for non-transactional behaviors.

You will also learn:

• How to apply new communication paths to improve engagement and enrich the overall customer experience
• The key differences between experiential and transactional loyalty programs and how to expand your current loyalty program for increased emotional connection/brand loyalty
• Crucial considerations for regulation of data collection and privacy
• Ways to use your organization’s intelligent data to take loyalty to the next level