Deploying CX/UX technology effectively is critical to keeping and growing your customer community. The right CX/UX technology stack can help you attract new customers and serve your existing customers while saving you time.
Getting to the right CX/UX technology stack is tricky though. There are a lot of competing claims to sort through to get to the information you need to make informed technology decisions.
Argyle’s CX/UX Leadership Forum on December 7, 2023 will help you penetrate the hype around next generation CX/UX technology to help you build the technology stack your business needs.
You will also learn:
There is a lot of hype, exaggeration and occasional outright snake oil surrounding AI and ML. So, how can people, especially people without computer science training, make sense of all the competing claims around AI/ML? Are these technologies going to replace our labor in CX/UX? Improve CX/UX at a minimal cost? Or a complex mixture of both?
Join Argyle’s CX/UX Leadership Forum opening keynote for some much-needed perspective on these disruptive technologies.
You will also learn:
Author | Futurist | Innovator
Summarizing and acting on customer feedback is the foundation of improving CX/UX. Without systematically collecting and listening to customer feedback, at best your enterprise will be stumbling around in the dark and at worst undermining business success.
The problem is that customers are confusing. They contradict themselves, frequently don’t read the manual and seem to prefer complaining to complimenting.
Join this timely panel discussion for a rundown of technological options for sorting through, summarizing and acting on customer feedback.
You will also learn:
Author of The Four CX Pillars & Host of The CXChronicles Podcast
Digital Marketing Swiss Army Knife | Director of Digital Marketing
Sr. Vice President CX and Digital Solutions
Head of Marketing and Communications
Traditional marketing tactics are no longer effective as consumers seek brands that align with their values. Leaders must adapt to new strategies for success, starting with themselves.
Learn how to emotionally connect with your audience and build your brand in this keynote session.
You will also learn:
Brand Strategist, Professor & Author of 'Brand Strategy in Three Steps'
It’s always tempting to solve CX/UX problems by addition. It can be fun to add a new button or card, but sometimes all this addition doesn’t serve your customers. Subtraction and simplification can be powerful tools to improve your CX and UX, but they don’t get nearly as much use as addition.
Join this keynote presentation to learn how to strip away the unnecessary and annoying from your CX and UX and leave a sleeker, more delightful experience for your customers.
You will also learn:
Digital Marketing Swiss Army Knife | Director of Digital Marketing
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