Marketing Technology, or Martech, is a force multiplier for your company’s marketing. Get your Martech stack right, and you’ll get better customer attraction, engagement, and retention at the same or less cost.
That being said, Martech is complex and there is a lot to learn about what goes into a powerful Martech stack.
Argyle’s Martech Leadership Forum will help you find new techniques and tools that will help you fine-tune your Martech stack for maximum impact. Plus, you’ll learn how to customize your Martech stack to build your business.
Join industry-leading trailblazers at this timely and practical event to learn:
Boost your Martech by registering today!
Everyone has had the experience of being served a mis-targeted online advertisement for a product they have no interest in. Mis-targeted ads are a waste of money and cause your brand to lose credibility. Is your marketing hitting the wrong targets, or the right targets with the wrong message? Or are you using Martech tools to personalize your marketing so that your customers learn about products and services they’re actually interested in?
Join us for a timely presentation on new processes and technologies for personalized marketing.
You will also learn:
Vice President, Acquisition Marketing and Audience Management
E-Mail marketing is almost as old as e-mail itself, and it remains a mainstay of many enterprises’ marketing. A lot has changed since the dawn of e-mail marketing, and there are now a myriad of options to enhance your e-mail marketing efforts and gain more traction.
From mass personalization to mobile optimization and triggered emails based on a customer’s journey, e-mail marketing remains a powerful marketing tool.
Join us for a lively discussion of how you can transform your e-mail marketing and increase your bottom line.
You will learn:
Chief Digital Officer
Director of Internet Marketing and Social Engagement
AVP, Product Head of Marketing Technology
Marketing teams are always on the hunt for new strategies to boost engagement with buyers and customers. In our digitally-saturated world, it’s more important than ever to include highly personalized touch points and engagement with help from sales.
Learn how Zendesk, Anaplan, and Gong cut through the noise and keep conversations going with personal touches.
Join this session to learn how to:
Director of Product Marketing
Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems including Salesforce, Oracle, Adobe and more. Marketers are faced with a unique set of challenges from data duplication and non-compliance, to driving personalization while appropriately managing consent and preferences.
Instilling balance between all of the activities that lead to successful marketing campaigns – and doing so in a way that prioritizes privacy – is no small feat. So, how do you do it? Learn how to prepare for a “cookieless world” and achieve privacy-first data capture and distribution.
In this session, OneTrust’s Consent and Preferences expert will highlight the following:
Senior Solutions Engineer
Developing meaningful thought leadership has become an increasingly crucial focus for every brand. Marketers are being tasked with playing a key role in assessing how their brand and company values align around topics from sustainability to digitalization and determining how and when their businesses should take a stand.
Join Monique Elliott, SVP Global Marketing, Industrial Automation for Schneider Electric for this practical keynote during which she will share how she is leading this process at Schneider Electric and ways to tackle brand building with strategy, marketing and technology.
You will also learn:
Senior Vice President, Global Marketing, Industrial Automation
A powerful Martech stack is a serious investment of both time and money. You’re going to live with your Martech stack for a long time which makes smart procurement processes crucial.
Join this session to learn how your peers are investing in marketing technology and what they wish they’d known when they started on the procurement path.
You will also learn:
Assistant Vice President, Martech and Growth Marketing
Managing Director, Head of Enterprise Marketing Technology & Analytics
Senior Vice President Marketing
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.