CX transforms marketing! Today’s customers are savvy and serious about the brands they embrace! Molding, measuring, and understanding what customers are looking for at every touchpoint is tantamount to marketing success in 2021 and beyond!
Is your organization losing revenue because your digital marketing technology fails to work properly? Are your personalized user engagement goals falling flat? Do your marketing efforts lack essential CX data to assure they are on-target?
If so, you’re not alone! Amid the turbocharged digital transformation efforts of the past year, customers have come to expect highly personalized experiences. Yet, many companies are missing the mark with lackluster CX and inadequate use of Martech.
Attend the Martech Leadership Forum to master your Martech strategies, build a better CX and fine-tune marketing efforts. You will also learn:
In order to deliver a superb customer experience with personalized marketing outreach, all companies need to get leadership commitment and funding.
Find out how to create a vision, build a business case and get leadership buy-in so that you get the budget and support you need to make dramatic changes in your marketing function. Many companies start these initiatives but very few see them through to completion on time and on budget; learn how to successfully implement inside your own company, no matter your starting place.
In this session you will learn how to:
Chief Marketing Officer
In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the challenges and seize the opportunities presented.
With a customer-centric, privacy-first strategy, marketers can deliver new and engaging user experiences, build trust with customers through transparency, and more – all while meeting compliance requirements. In this session, we’ll review the current landscape and share five key ways to gain trust by empowering users.
Senior Solutions Engineer
Marketing technology has changed how marketers create and run online campaigns. With heavy investments of time and capital, marketers must regularly evaluate how these tools are helping meet consumer demands, engage consumers and build brand.
Is your organization getting all it can from its marketing technology stack? Have you outgrown your current marketing technology?
Attend this session to discover how to measure your stack’s effectiveness and what to do if you find it lacking.
You will also learn:
Digital Experience Lead
Director of Digital Marketing
Senior Director, Digital Marketing & Strategy
Vice President Global Marketing
Stricter data privacy laws are here to stay, and they are affecting the way companies can use consumer data. Failing to plan for lower availability of usable data is not an option! Organizations that do not account for the laws and shift strategies will face lower acquisition rates and higher churn.
Attend this session to explore how cookie control, data privacy and less ‘useable’ data will change the face of CX and marketing.
You will also learn:
Partner, Co-leader Privacy and Data Security Practice
Smart organizations are evaluating and transforming the way they use, measure, and manage digital analytics for marketing. This transformation is essential to bridge the gap between the CX of today and what customers will expect tomorrow.
In this panel discussion, you will hear how companies are using data insights to transform digital experiences. You will also learn:
Senior User Experience Consultant
Area Chair, Marketing Area
Chief Growth Officer
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.