Overview

CX transforms marketing! Today’s customers are savvy and serious about the brands they embrace! Molding, measuring, and understanding what customers are looking for at every touchpoint is tantamount to marketing success in 2021 and beyond!

Is your organization losing revenue because your digital marketing technology fails to work properly? Are your personalized user engagement goals falling flat? Do your marketing efforts lack essential CX data to assure they are on-target?

If so, you’re not alone! Amid the turbocharged digital transformation efforts of the past year, customers have come to expect highly personalized experiences. Yet, many companies are missing the mark with lackluster CX and inadequate use of Martech.

Attend the Martech Leadership Forum to master your Martech strategies, build a better CX and fine-tune marketing efforts. You will also learn:

  • How to achieve better listening and recognize and act on customer feedback
  • Ways to improve companywide CX accountability
  • Methods to manage customer journeys and use them to initiate impactful marketing
  • How to get more out of your current Martech stack and understand where you’re collecting data, where that data goes, and how to improve data usage
Join Us at This Event

Speaker

Mohit Gupta

Senior User Experience Consultant
Novartis

Drew Hawkins

Director of Digital Marketing
Womble Bond Dickinson (US) LLP

Scott T. Lashway

Managing Partner, Privacy and Data Security
Manatt

Cynthia A. McCollough

Digital Experience Lead
University of Michigan Law School

Chris Meares

Data Integration
ViacomCBS

Zack Meszaros

Senior Solutions Engineer
OneTrust

Alexandra Morehouse

Chief Marketing Officer
Banner Health

Mohammad G. Nejad

Area Chair, Marketing Area
Fordham University

Christopher A. Nugent

Senior Director, Digital Marketing & Strategy
Kiniksa Pharmaceuticals

Bhavesh Patel

Vice President Global Marketing
ASCO Power Technologies, a Schneider Electric Company

Carol Tran

Growth Advisor
Prezzee
Load More

Sponsor

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional