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Overview

Online marketplace growth has skyrocketed since the global pandemic and shows no signs of slowing. With more users spending more time online, marketing leaders must rise to meet the latest digital challenges and choose the best MarTech tools to gain the competitive edge.

Join us for the Martech Marketplace Summit: Marketing Tools for Growth on June 6, 2023, where top marketing leaders explore the tools and technology to take your marketing to the next level in every channel.

From personalization, automation, and analytics, to content management, sales enablement and social media management, you will hear from industry leaders on the latest best of breed marketing technologies and processes.

With featured solution/software demonstrations, this event is a one-stop resource to learn about the latest MarTech solutions. Attendees get up-close views of the latest marketing tools in real-time demos.

You will also learn: 

  • Which of today’s MarTech tools are a must have and how to choose solutions amid industry hype
  • How each of the featured solutions works, and ways that they can be applied in your organization
  • Live look at each featured tool with screen-share of the solution in action (show not tell)
  • Live Q & A where solution providers answers to your specific questions

Agenda

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KEYNOTE PRESENTATION: Scale Interactions and Drive Sales with Marketing Automation

11:00 am – 11:30 am ET

Marketing automation helps marketers handle routine tasks while decreasing workload. From managing marketing processes and campaigns across multiple channels, to better orchestrating and managing customer interactions, automation is a must have to achieve desired marketing goals.

Attend this keynote presentation to learn:

  • Keys to building an automated marketing strategy and better analyze campaign results
  • Which marketing tasks are best suited for automation and the most common roadblocks to success
  • Which types of digital tools are most effective for streamlining marketing communications

MARKETPLACE THOUGHT LEADERSHIP

11:35 am – 12:20 pm ET

Abstract coming soon!

MARKETPLACE THOUGHT LEADERSHIP

12:25 pm – 1:10 pm ET

Abstract coming soon!

AFTERNOON BREAK

1:10 pm – 1:40 pm ET

MARKETPLACE THOUGHT LEADERSHIP

1:40 pm – 2:25 pm ET

Abstract coming soon!

KEYNOTE PRESENTATION: Mastering Marketing Optimization and Personalization

2:30 pm – 3:00 pm ET

Savvy customers seek personalized interactions and information at every touch point in the buying process. This requires that marketers collect, analyze, and apply the most effective data points to create truly personalized and optimized customer experiences that win and keep buyers.

Attend this keynote presentation to learn how to optimize and personalize with an eye towards increased sales performance and improved customer engagement.

You will also learn:

  • How to best assign roles and responsibilities for your personalization and optimization team
  • Best methods for testing your optimization and personalization processes and outcomes
  • Whether metadata matters and which data is key for success

Sponsor

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing