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Overview

Online marketplace growth has skyrocketed since the global pandemic and shows no signs of slowing. With more users spending more time online, marketing leaders must rise to meet the latest digital challenges and choose the best MarTech tools to gain the competitive edge.

Join us for the Martech Marketplace Summit: Marketing Tools for Growth on June 6, 2023, where top marketing leaders explore the tools and technology to take your marketing to the next level in every channel.

From personalization, automation, and analytics, to content management, sales enablement and social media management, you will hear from industry leaders on the latest best of breed marketing technologies and processes.

With featured solution/software demonstrations, this event is a one-stop resource to learn about the latest MarTech solutions. Attendees get up-close views of the latest marketing tools in real-time demos.

You will also learn: 

  • Which of today’s MarTech tools are a must have and how to choose solutions amid industry hype
  • How each of the featured solutions works, and ways that they can be applied in your organization
  • Live look at each featured tool with screen-share of the solution in action (show not tell)
  • Live Q & A where solution providers answers to your specific questions
JOIN US AT THIS EVENT

Speakers

Kaycee Kalpin

Chief Marketing Officer
Premier, Inc

Agenda

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KEYNOTE PRESENTATION: Scale Interactions and Drive Sales with Marketing Automation

11:00 am – 11:30 am ET

Marketing automation helps marketers handle routine tasks while decreasing workload. From managing marketing processes and campaigns across multiple channels, to better orchestrating and managing customer interactions, automation is a must have to achieve desired marketing goals.

Attend this keynote presentation to learn:

  • Keys to building an automated marketing strategy and better analyze campaign results
  • Which marketing tasks are best suited for automation and the most common roadblocks to success
  • Which types of digital tools are most effective for streamlining marketing communications

MARKETPLACE THOUGHT LEADERSHIP

11:35 am – 12:20 pm ET

Abstract coming soon!

MARKETPLACE THOUGHT LEADERSHIP

12:25 pm – 1:10 pm ET

Abstract coming soon!

AFTERNOON BREAK

1:10 pm – 1:40 pm ET

MARKETPLACE THOUGHT LEADERSHIP

1:40 pm – 2:25 pm ET

Abstract coming soon!

KEYNOTE PRESENTATION: Modern Demand Generation with Buyer Intent

2:30 pm – 3:00 pm ET

Modern demand generation techniques leverage buyer intent data to deliver useful, actionable information to prospects who are ready to make a purchase. There is a huge array of first, second- and third-party buyer intent data available, but using it to its maximum potential to inform your demand generation campaigns can be challenging.

Join Argyle’s Martech Marketplace Summit to learn how to shape what you know about buyer intent into a form that will be help your sales and marketing teams convert prospects into customers.

You will also learn:

  • How to create well defined personas to learn which prospects are best positioned for conversion
  • Ways to use buyer intent data to create more a more personalized and engaging experience for your customers
  • New methods to rank and prioritize your leads

Kaycee Kalpin

Chief Marketing Officer

Premier, Inc

Sponsor

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing