Digital channels, data-driven strategies, and evolving consumer expectations are redefining marketing leadership. To win over new customers and retain loyal ones, marketing and CX leaders must keep up with the latest trends and technologies. Argyle’s virtual CMO Leadership Forum on October 23, 2025, features industry leaders and delivers a keen understanding of what’s new and coming in the world of marketing.
Attend this exciting event to hear top marketing executives discuss the opportunities and challenges of leading in a digital-first world. Experts will share insights on balancing creativity with data, optimizing customer engagement, and leveraging the latest tools to enhance marketing performance.
Through thought-provoking discussions and real-world case studies, attendees will gain actionable strategies to elevate their marketing approach.
You will also learn:
The rapid evolution of digital channels, consumer behaviors, and technological advancements demands a new outlook to marketing leadership. Join us to explore the critical shifts shaping the marketing landscape and how forward-thinking leaders can adapt to drive business growth.
Attendees will gain insights into aligning marketing strategies with organizational objectives, fostering innovation, and leveraging AI-driven tools to enhance engagement. Discover how leading brands are navigating these changes to stay ahead of the competition.
You will learn:
Chief Marketing & Development Officer
As the demand for measurable marketing impact intensifies, leaders must embrace practical, data-driven tactics to boost performance and justify investments. This session dives deep into how AI, predictive analytics, and real-time data are reshaping marketing efforts to create hyper-personalized experiences and drive business results.
Leading industry experts will share proven processes for integrating overcoming data silos, and utilizing AI-powered insights to refine campaigns. Sharing real-world examples, they will demonstrate how top companies are turning complex data into streamlined, effective strategies that enhance customer loyalty.
You will learn:
Senior Vice President - Data, Digital Global Marketing
Abstract coming soon!
Abstract coming soon!
As marketing evolves in a rapidly changing digital landscape, the ability to measure success accurately and effectively is more critical than ever. In this closing keynote, we will explore how leading organizations are refining their approach to Key Performance Indicators (KPIs) to not only track success but drive it.
Attend this session to learn how to establish the right KPIs, integrate data across platforms, and use advanced analytics to measure and optimize marketing performance. From understanding customer lifetime value to evaluating campaign ROI, we’ll look at practical methods to assess marketing effectiveness, improve decision-making, and demonstrate clear business value.
You will learn:
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
