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Overview

Customers are like little kids: what they liked yesterday is not what they like today. How can your business keep up with constant, seemingly random changes in the ways your customers want to interact with you? What martech resources are available to help you keep up with your customers? Are there features of your current martech stack you are aren’t getting the most from, or may not be aware of?

Join Argyle’s CX/UX Leadership Forum on March 5, 2024 to expand your CX/UX thinking and get ahead of your customers’ changing preferences.

You will also learn:

  • How to make sure your martech stack is keeping up with current innovations
  • Ways to balance experimentation with your tried-and-true approaches
  • How to further integrate AI/ML into your CX/UX operations
  • Methods to create, use and maintain a martech lifecycle management strategy

 

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing