Great CX and UX starts with understanding what your customers want and continues with understanding how they expect to get it. That’s easy to say, but difficult to put into action. Marketing technology, or martech, offers data-driven, testable insights into what your customers want and helps you understand how to meet those CX/UX needs.

Argyle Digital’s CX/UX Forum on July 20, 2023 will convene leading martech, UX and CX experts for a day of practical learning that will help you leverage marketing technology and improve CX/UX processes for improved engagement and profitability.

You will also learn:

  • How to apply martech to better hear the voices of your customers
  • How to use insights from martech to personalize your CX and UX at scale
  • Techniques for building lively, healthy customer communities
  • How to use martech to see the strengths and areas for improvement of your CX and UX


Shay Barak

Senior Director, User Experience

Vameta Bhatnagar

Head of Digital Marketing and Ecommerce

Scott Brown

Head of Zoom Customer Experience Sales and GTM

Jeff Harling

Head of Digital Support

Kim Ho

Senior Director of Customer Experience
Corebridge Financial

Andrea/Drea Jackson

Vice President of Experience and Design
M&T Bank

Tracy Kuchar

Building Experience Manager


Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Thompson Coburn LLP

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Chief Digital Officer
Rexel USA

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

The Digital Pivot: Secrets of Online Marketing