Great CX and UX starts with understanding what your customers want and continues with understanding how they expect to get it. That’s easy to say, but difficult to put into action. Marketing technology, or martech, offers data-driven, testable insights into what your customers want and helps you understand how to meet those CX/UX needs.
Argyle Digital’s CX/UX Forum on July 20, 2023 will convene leading martech, UX and CX experts for a day of practical learning that will help you leverage marketing technology and improve CX/UX processes for improved engagement and profitability.
You will also learn:
The UX field is going through a period of uncertainty right now. With leading companies laying off thousands of workers, it’s a tough time to be in the UX field. It’s not enough just to do good UX work- UX professionals have show how their work creates business value.
What can UX leaders like you do to demonstrate the value of your work and avoid being laid off?
Join this timely session to learn techniques and mindsets that clearly demonstrate how you build a program that makes you indispensable to your organization.
You will also learn:
• Ways to embed yourself in the business team in a way that they understand what you’ll be contributing to their results
• How to organize your work so it aligns to business objectives
• Methods to make sure UX professionals are in the room when key decisions are made
Vice President of Experience and Design
It’s as easy to ignore the areas for improvement in your CX as it is to ignore the areas for improvement in your home. But keep putting it off and your CX mistake will cost your company big bucks, damage brand, and likely lose more than a few customers. Fortunately, there is a resource to help you uncover weak areas in your CX and start crucial renovations – your marketing data.
Join us for a timely discussion of how you can better analyze and apply marketing data to identify, prioritize and fix your CX trouble spots.
You will also learn:
Building Experience Manager
Head of Digital Marketing and Ecommerce
Senior Director of Customer Experience
Zoom Head of Digital Support Jeff Harling has built the company’s CX operations from a modest support team to a team that’s able to instantly resolve millions of support issues per month. Since Zoom began offering Conversational Al to customers via the Zoom website, they’ve experienced an incredible 94% self-service rate with their intelligent chatbot, raising CSAT scores while reducing costs.
Join this fireside chat to hear how Zoom uses new technologies to reinvent support from the inside out.
You will also learn:
Head of Zoom Customer Experience Sales and GTM
Head of Digital Support
The insights you need to transform your CX/UX are in the synergies between your UX research data and in your painstakingly collected marketing data, how can you find them? Hidden in your gigabytes of marketing data is knowledge that can level up your digital transformation and understand what your customer trends are, and your UX research data helps to understand why. How can you use these insights and put them into action?
Join us for a timely presentation on how to use your marketing data, coupled with your UX research data to profitably transform your customer’s digital journey to meet their rapidly evolving expectations and concerns.
You will learn:
Senior Director, User Experience
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
