Overview

Technology is the key to the marketing kingdom! Marketing leaders need the latest processes and technology to make intelligent decisions quickly, understand client data, and craft seamless, interactive, and engaging CX and brand interactions.

Choosing the right technology to connect your brand with clients also requires vendor knowledge and a keen understanding of what customers respond to.

Attend the MarTech Leadership Forum on April 20, 2023 to hear how senior marketing professionals from top companies are crafting marketing strategies and technology for better  customer communications and bottom line growth.

You will also learn:

    • The most common marketing failures, challenges & solutions, and how to become a more agile marketing team
    • How to keep your customer’s expectations front and center
    • How to choose the marketing technologies that deliver the most bang for your marketing buck
    • Strategies to streamline client data collection, and which customer metrics matter most for personized CX, campaigns and outreach
JOIN US AT THIS EVENT

Speakers

Jennifer McAlpine

Marketing Technology Director
My Home, A Williston Financial Group Company

Joe McNamara

Founder
Joe McNamara Consulting

Mica Rees

Chief Officer of Brand and Growth
Ohio Living

Sponsor

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Global Strategist and General Counsel
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Thompson Coburn LLP

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of California, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Dean of Research
Northeastern University

Tracy Robertson

Chief Digital Officer
Rexel USA

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing