Technology is the key to the marketing kingdom! Marketing leaders need the latest processes and technology to make intelligent decisions quickly, understand client data, and craft seamless, interactive, and engaging CX and brand interactions.
Choosing the right technology to connect your brand with clients also requires vendor knowledge and a keen understanding of what customers respond to.
Attend the MarTech Leadership Forum on April 20, 2023 to hear how senior marketing professionals from top companies are crafting marketing strategies and technology for better customer communications and bottom line growth.
You will also learn:
Change is real, rapid, and unrelenting. To keep ahead of technology and get the most bang for your Martech buck, requires that marketing and IT build a partnership that allows them to work seamlessly to achieve business goals.
Attend this keynote session to learn practical ways to improve the IT/Marketing relationship and drive better results with proven partnership processes.
You will also learn:
Chief Officer of Brand and Growth
Agile software development principles have helped developers improve their software and reduce their costs. The same principles are also applicable in marketing, but how can marketing leaders implement them in ways that create value? A core agile principle is to value adaptability in the face of constantly changing conditions over a set plan, but how can marketing leaders implement that in practice, especially with leaders and team members who may be skeptical about the whole endeavor?
Join this timely panel discussion to learn how you can transform your marketing practice with agile principles.
You will learn:
Founder
Marketing Technology Director
Abstract coming soon!
Abstract coming soon!
Stellar CX is key to brand stickiness, customer loyalty, and profitability. If you could wave a magic wand to design and deliver amazing customer experiences, what criteria would make them stand apart from the competition?
Attend this keynote presentation to learn how top companies are creating fast, responsive, and frictionless experiences for customers in all channels of the customer journey.
You will also learn:
Chief Marketing Officer
Abstract coming soon!
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
