Overview

Technology is the key to the marketing kingdom! Marketing leaders need the latest processes and technology to make intelligent decisions quickly, understand client data, and craft seamless, interactive, and engaging CX and brand interactions.

Choosing the right technology to connect your brand with clients also requires vendor knowledge and a keen understanding of what customers respond to.

Attend the MarTech Leadership Forum on April 20, 2023 to hear how senior marketing professionals from top companies are crafting marketing strategies and technology for better  customer communications and bottom line growth.

You will also learn:

    • The most common CRM failures, challenges & solutions, and how to address them
    • How to keep your customer’s expectations front and center
    • How to choose the marketing technologies that deliver the most bang for your marketing buck
    • Strategies to streamline client data collection, and which customer metrics matter most for CX, campaigns and outreach

Sponsor

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing