Most Event Strategies Are Failing in 2026

Event attendance may look strong — but pipeline isn’t following.

In this 30-minute session, we’ll break down how top teams are turning event engagement into measurable pipeline through better targeting, follow-up, timing, and attribution.

You’ll Learn:

  • Why event ROI is getting harder in 2026
  • Where most event-generated pipeline is lost
  • The follow-up timing that drives the highest conversion
  • How top teams connect engagement to real opportunities

Bonus:

All attendees will receive the 2026 Event ROI Playbook, including the framework used to improve post-event conversion and pipeline performance.

This is not another high-level webinar.

It’s a practical breakdown of what’s actually working to turn events into pipeline.

 

 

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Paul Price

CEO & Chief Strategy Officer
Argyle

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