B2B E-Commerce technology is always advancing and customer preferences are in constant motion, creating an uncertain, but opportunity-rich operating environment.
Only online businesses that understand market intelligence and innovate accordingly will thrive, but what does that mean for you? Is your enterprise positioned to read market signals and adapt?
At the E-Commerce Leadership Forum on June 23, 2022, you’ll learn pragmatic, market-tested ways to help your business collect, understand and innovatively adapt to intelligence in B2B markets.
You will also learn:
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Your B2B e-commerce business has a lot of data, but are you getting actionable market intelligence from it? Or has curating and grooming your enterprise data taken on a life of its own? What can your business do to turn its enterprise data into market intelligence that will improve products and give you the edge over your competition?
Join this timely session to learn new ways to interpret your enterprise data and shed light on the transformational market intelligence that is lurking in it.
You will also learn:
Customer Experience and Innovation
The past two years have scrambled almost everything we knew about B2B e-commerce. New e-commerce trends like AI-assisted shopping and an increased focus on inclusion demand new e-commerce tactics. What do these tactics look like, and how can you use them in your business?
This timely session will add arrows to your e-commerce marketing quiver and help you benefit from rapid changes in the world of e-commerce.
You will learn:
Head of Digital Marketing and Ecommerce
Director, Integrated Marketing Strategy | Growth
Director, eCommerce and Digital Marketing Practice
How are you reconciling the need for privacy versus awareness? Join us for an engaging discussion on emerging advertising and communication channels alongside best practices businesses should be utilizing as we move toward a privacy-centered future with new features on mobile devices and increased governmental regulation. With limitations in data visibility and audience attrition in traditional conversion focused channels like social media advertising, this keynote presentation will help your business identify and explore new opportunities to market to your customers.
We will also discuss:
Vice President, E-Commerce and Product
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