Overview

Tailored for CX/UX and Marketing leaders, the Argyle Digital Marketing Leadership Forum will help you understand the latest strategies and techniques to elevate your event marketing game and create a more engaging and interactive experience for your potential and current customers.

Join the Digital Marketing Leadership Forum on May 7, 2024, to gain insight into the latest CX trends and technologies, how to overcome common digital marketing challenges, and how industry experts are embracing innovation in personalization, data driven decision making and adoption of AI.

You will also learn:
• How to harness AI as a digital marketing game-changer
• Strategies to apply AI to personalize CX for a diverse audience
• How to be more data-centric and use UTM parameters to measure the success of your digital marketing strategies
• How to implement cutting-edge marketing strategies to create more impactful campaigns and experiences

WATCH ON-DEMAND

Speakers:

Sharmin Attaran

Professor of Marketing | Director of the Digital Marketing Program
Bryant University

Christina Baker

Digital Strategy Lead
SilverTech

Phil Burrows

Senior Director, Head of Consumer Digital Sales & Experience
Verizon

Mari Considine

Chief Marketing & Development Officer
Acenda Integrated Health

Jill Delaney Racine

Global Director, Marketing Technology
BraunAbility

Drew Hawkins

Digital Marketing Swiss Army Knife | Director of Digital Marketing
Womble Bond Dickinson (US) LLP

Sponsors:

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Thompson Coburn LLP

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of California, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Chief Digital Officer
Rexel USA

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing