Tailored for CX/UX and Marketing leaders, the Argyle Digital Marketing Leadership Forum will help you understand the latest strategies and techniques to elevate your event marketing game and create a more engaging and interactive experience for your potential and current customers.
Join the Digital Marketing Leadership Forum on May 7, 2024, to gain insight into the latest CX trends and technologies, how to overcome common digital marketing challenges, and how industry experts are embracing innovation in personalization, data driven decision making and adoption of AI.
You will also learn:
• How to harness AI as a digital marketing game-changer
• Strategies to apply AI to personalize CX for a diverse audience
• How to be more data-centric and use UTM parameters to measure the success of your digital marketing strategies
• How to implement cutting-edge marketing strategies to create more impactful campaigns and experiences
Attend this opening keynote to learn the importance of authenticity, transparency, and human connection in today’s digital landscape. This session will explore the shift towards hyper-personalization and customer experience, emphasizing the need to craft diverse experiences for a varied audience.
From insights into creating tailored and relevant experiences, to ensuring that your content resonates specifically with the audience, this session will explain;
Chief Marketing & Development Officer
Great customer journeys are essential for brand stickiness, customer loyalty and profitability. This panel discussion focuses on enhancing customer journeys through digital experiences and better use of data.
Attend this session to learn how top companies are building a customer-centric digital marketing strategy for success in today’s market. The session will explore practical strategies for a powerful customer experience, emphasizing the need to harness data-driven insights to craft customized experiences.
Digital Strategy Lead
Senior Director, Head of Consumer Digital Sales & Experience
Global Director, Marketing Technology
AI video, content, and coding has forever changed the face of digital marketing. This closing keynote will provide insights into the latest industry-specific digital marketing trends and innovations related to AI.
Attend this keynote to hear how companies are using advanced technology, such as AI, to reshape engagement and digital marketing strategies.
You will also learn:
Digital Marketing Swiss Army Knife | Director of Digital Marketing
Explore the strategic role of thought leadership in enhancing digital marketing and CX/UX. This presentation delves into the fundamentals of becoming a marketing thought leader, the tools available to support this journey, and the impact of AI in personalizing and optimizing thought leadership.
Attend this session to hear practical examples and learn actionable insights that will highlight how marketing professionals can leverage their expertise to influence and inspire.
You will also learn:
Professor of Marketing | Director of the Digital Marketing Program
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
