Is your organization delighting customers at every digital touchpoint? Are you leaving lasting impressions and creating value in all your CX marketing initiatives? Since customer experiences are key for brand differentiation and success, every marketer must fine-tune their CX strategy.
The Argyle Digital: CX/UX Leadership Forum on September 14, 2023 brings together marketing, CX and UX experts to exchange experiences and innovations for tackling customer-focused marketing challenges.
Savvy customers expect a friction free, personalized Customer Experience and this makes CX marketing more critical than ever. Attend the CX/UX Leadership Forum to gain actionable insights into the digital tools and strategic best practices you need to succeed in 2023, including:
Customer journeys are made up of individual moments. If even one of those moments is a negative experience, then that moment can compromise your whole painstakingly composed customer journey. Join this informative session to hear a case study of the Moments That Matter strategy at Memorial Hermann, a large health system based in Texas. Memorial Hermann undertook deep research to understand what their patients want and need in order to design better customer journeys for them at scale.
In this session you’ll hear how the lessons learned from the Moments That Matter strategy can help you create compassionate and personalized experiences for your customers, no matter what industry you serve.
You will also learn:
Vice President of Consumerism
Customers have greater digital expectations than ever before. This makes CX/UX design, strategy, and planning a challenge for every organization.
When brand and CX are disconnected, customers are mainly driven by convenience, with no real emotional connection to the brand.
Attend this panel to hear the latest ideas on implementing customer-centric decision making and how companies are fostering customer loyalty and brand advocacy.
You will also learn:
Director of Innovation
Head of Enterprise Design + User Experience
Head of Digital Product Experience
Senior Lead UX Designer/ Founder
Marketing and AI are a marriage made in digital heaven, and more and more top-tier companies are leveraging emerging technologies (AI, IoT, robotics) to skyrocket customer satisfaction and boost business outcomes.
Attend this session to learn how artificial intelligence and machine learning are helping businesses achieve key goals, obtain actionable marketing insights, drive critical decisions, and create exciting, new, and innovative customer experiences.
You will also learn:
Principal UX Design Engineer (Gaming Division)
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
