The digital marketing landscape has shifted considerably over the past couple of years, forcing marketing executives to reevaluate core initiatives for long-term growth. At the heart of marketing remains customer experience (CX) and user experience (UX).
As consumer demands continue to change, CX/UX teams are tasked with redefining what a positive experience looks like and meeting new, evolving customer expectations. So, what should digital marketing teams prioritize for the remainder of the year?
In this Argyle Digital Marketing Leadership Forum on August 15, 2024, you will learn how marketing teams are strengthening existing CX/UX processes to promote successful and sustainable customer relationships. You will also learn:
Are you ready to follow your customers wherever they go? Is your customer experience consistent, engaging, pleasant and effective no matter what channel your customers are using to reach out to you? It sounds simple, but it’s actually hard, especially given how siloed off from one another our operations and technology stacks can be.
Join this session to learn how you can make sure your customers are getting the best of what your business has to offer across multiple channels. We’ll cover creating a personalized, multi-channel experience that keeps your customers coming back, as well as ways to automate the scut work so you can concentrate on bringing in business.
You will also learn:
What evolving customer expectations mean for you
Bestselling Author
Join a panel of marketing leaders in a practical and candid discussion exploring the opportunities and challenges of applying AI in marketing. Gain practical insights into overcoming obstacles and maximizing the benefits of AI-powered marketing initiatives.
From critical considerations such as privacy concerns, ethical implications, and regulatory compliance to the latest use cases you will learn from the experiences of leading companies as they share their journeys in evolving marketing strategies to thrive in the age of AI.
You will also learn:
Chairperson Direct & Interactive Marketing Program
Head of Digital Transformation Office and Strategic Program Management Office
Chief Marketing & Development Officer
Abstract coming soon!
The post-pandemic period has not been easy for digital marketing and CX professionals. Firms that staffed up during the pandemic are letting people go, and marketing and CX professionals can be some of the first people to be laid off.
Join our presentation to hear informed, thougtful opinions on the state of the digital marketing and CX talent market. We’ll discuss how you can find the best digital marketing and CX talent for your business, as well as how CX and digital marketing leaders can navigate the difficult waters of the current job market.
You will also learn:
Abstract coming soon!
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
