Deploying CX/UX technology effectively is critical to keeping and growing your customer community. The right CX/UX technology stack can help you attract new customers and serve your existing customers while saving you time. Getting to the right CX/UX technology stack is tricky though. There are a lot of competing claims to sort through to get to the information you need to make informed technology decisions.
Argyle’s CX/UX Leadership Forum on September 13, 2022 will help you penetrate the hype around next generation CX/UX technology to help you build the technology stack your business needs.
You will also learn:
There is a lot of hype, exaggeration and occasional outright snake oil surrounding AI and ML. So, how can people, especially people without computer science training, make sense of all the competing claims around AI/ML? Are these technologies going to replace our labor in CX/UX? Improve CX/UX at a minimal cost? Or a complex mixture of both?
Join Argyle’s CX/UX Leadership Forum opening keynote for some much-needed perspective on these disruptive technologies.
You will also learn:
Global Solution Owner- Digital Experience
Human-Centered Design makes CX/UX systems usable by incorporating the knowledge and guidance of users into technology that meets their actual needs. It sounds simpler than it is, especially given that it’s much easier to create CX/UX that meets the needs that businesses want their customers to have, instead of the needs they actually have.
How are top companies putting themselves in customers’ shoes and creating CX/UX systems that center on their needs?
Join this innovative panel discussion to find out!
You will also learn:
Vice President, Service Design Lead
Global Executive Director, Service Design
Marketing Director
Vice President of Consumerism
Rising consumer expectations, digital transformation, and growing competition are driving businesses to evaluate and improve their customers’ experience. In this session, learn how Zoom is redefining the customer experience, and helping businesses deliver prompt, accurate, and highly personalized responses to their customers over a variety of channels every time, the first time.
You will learn:
Head of Ecosystem - Contact Center and Phone
When developing new products, it’s easy to get caught up in all the performance indicators you can measure, and it’s even easier to try to relieve the pressure for ROI at the expense of understanding how your customers experience your product. This can cause CX to lose out to other priorities in your product development process, which can have serious costs. Even the most useful capabilities won’t move the needle on your KPI if the CX isn’t intuitive and compelling.
Join Argyle and DirecTV’s Tim Flood to learn what can you do to re-center your product development on CX and how that will help increase your revenue.
You will also learn:
Chief of Staff
Summarizing and acting on customer feedback is the foundation of improving CX/UX. Without systematically collecting and listening to customer feedback, at best your enterprise will be stumbling around in the dark and at worst undermining business success.
The problem is that customers are confusing. They contradict themselves, frequently don’t read the manual and seem to prefer complaining to complimenting.
Join this timely panel discussion for a rundown of technological options for sorting through, summarizing and acting on customer feedback.
You will also learn:
Director of Innovation
Principal, Digital Transformation and Growth
Director of Operations, CX
Staff Product Manager, Social Commerce
Developing an elegant customer experience involves creating an experience that is intuitive and simple. Intentionally addressing the human element of the customer experience is at the core of creating smooth customer journeys.
In this Fireside Chat, RingCentral will share how this logic should be applied to the use of chatbots in the customer experience, along with recommendations for designing a chatbot experience that resonates with customers and naturally extends to their interactions with human agents.
You will also learn:
Vice President, Product Management, Strategic Initiative Development
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
