Great CX and UX starts with understanding what your customers want and continues with understanding how they expect to get it. That’s easy to say, but difficult to put into action. Marketing Technology, or Martech, offers data-driven, testable insights into what your customers want and helps you understand how to meet those CX/UX needs.
Argyle Digital’s CX/UX Forum on March 3, 2022 will convene leading MarTech, UX and CX experts for a day of practical learning that will help you leverage marketing technology and improve CX/UX processes for improved engagement and profitability.
You will also learn:
Customers increasingly expect experiences that are tailored to them without feeling creepy or intrusive. Your customers have experienced highly personalized CX, and now they expect it from your company. To remain competitive in the quest for customer loyalty and brand success, your CX must exceed expectations!
The opening keynote presentation of the CX/UX Leadership Forum will give you visibility into the discipline of mass personalization.
You will learn:
Vice President, Digital Experience
B2B marketing has always been hard, but today it’s harder than ever. Our new era of marketing is marked by relentless disruption, digital acceleration, and increasingly consumerized buyers. The result? A magnitude of problems for marketers that have manifested in three main areas:
Marketing’s job is to connect with buyers, to engage, and to help solve problems, but how can we create these connected customer experiences when our own practices are outdated and broken?
In this session, you’ll learn about how to shift your mindset across your teams, strategy, and technology with a new way forward that is more precise, connected and agile, including:
Chief Marketing Officer
It’s as easy to ignore the areas for improvement in your CX as it is to ignore the areas for improvement in your home. But keep putting it off and your CX mistake will cost your company big bucks, damage brand, and likely lose more than a few customers. Fortunately, there is a resource to help you uncover weak areas in your CX and start crucial renovations – your marketing data.
Join us for a timely discussion of how you can better analyze and apply marketing data to identify, prioritize and fix your CX trouble spots.
You will also learn:
Building Experience Manager
Vice President of Experience Technology
Senior Director, Product Design
Independent Experience Consultant
During the afternoon break there will be an INVITATION-ONLY, closed-door roundtable session brought to you by ON24:
The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World
Discover how to save time and improve processes while sharing key insights on optimizing audience engagement with your marketing peers.
• Ways to create more audience-centric processes for webinars and events
• How top companies are personalizing content experiences
• How to better understand audience engagement data and increase conversion rates
Request to join the roundtable HERE or email [email protected].
The insights you need to transform your CX/UX are in the synergies between your UX research data and in your painstakingly collected marketing data, how can you find them? Hidden in your gigabytes of marketing data is knowledge that can level up your digital transformation and understand what your customer trends are, and your UX research data helps to understand why. How can you use these insights and put them into action?
Join us for a timely presentation on how to use your marketing data, coupled with your UX research data to profitably transform your customer’s digital journey to meet their rapidly evolving expectations and concerns.
You will learn:
Franchise Owner of Ellie Mental Health CX Leader, Small Business
Online communities are key element in your customer experience. A thriving online community can provide you with a window into how your customers use your product and can help build enthusiasm for your brand. Online communities of experts in your product can be a force multiplier for your customer service unit by providing customers with help troubleshooting complex problems. They can also give you a way to shape the public discussion of your enterprise.
Join us for an informative session on how your enterprise can build a lively online brand community.
You will also learn:
Vice President, Demand Generation
Vice President E-Commerce and Customer Experience
Advisory Board Member- CX Certificate Program
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
