Great CX and UX starts with understanding what your customers want and continues with understanding how they expect to get it. That’s easy to say, but difficult to put into action. Marketing Technology, or MarTech, offers data-driven, testable insights into what your customers want and helps you understand how to meet those CX/UX needs.
Argyle Digital’s CX/UX Forum on March 3, 2022 will convene leading MarTech, UX and CX experts for a day of practical learning that will help you leverage marketing technology and improve CX/UX processes for improved engagement and profitability.
You will also learn:
11 AM - 11:30 AM ET
Customers increasingly expect experiences that are tailored to them without feeling creepy or intrusive. Your customers have experienced highly personalized CX, and now they expect it from your company. To remain competitive in the quest for customer loyalty and brand success, your CX must exceed expectations!
The opening keynote presentation of the CX/UX Leadership Forum will give you visibility into the discipline of mass personalization.
You will learn:
11:35 AM - 12:05 PM ET
Abstract coming soon!
12:10 PM - 12:55 PM ET
It’s as easy to ignore the areas for improvement in your CX as it is to ignore the areas for improvement in your home. But keep putting it off and your CX mistake will cost your company big bucks, damage brand, and likely lose more than a few customers. Fortunately, there is a resource to help you uncover weak areas in your CX and start crucial renovations – your marketing data.
Join us for a timely discussion of how you can better analyze and apply marketing data to identify, prioritize and fix your CX trouble spots.
You will also learn:
1 PM - 2 PM ET
2 PM - 2:30 PM ET
The voice of your customer is in your painstakingly collected marketing data, but can you hear it? Hidden in your gigabytes of data are insights that could help you delight your customers (and your competitors’ customers), but how can you refine them into real-world action?
Just us for a timely presentation on listening to your marketing data to hear what your customers are saying about their expectations, concerns and intentions for the future.
You will learn:
2:35 PM - 3:20 PM ET
Online communities are key element in your customer experience. A thriving online community can provide you with a window into how your customers use your product and can help build enthusiasm for your brand. Online communities of experts in your product can be a force multiplier for your customer service unit by providing customers with help troubleshooting complex problems. They can also give you a way to shape the public discussion of your enterprise.
Join us for an informative session on how your enterprise can build a lively online brand community.
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We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
Monique brings over 20 years of global experience in marketing, sales, commercial operations, ecommerce, and digital transformation across several industries. Monique Elliott joined Schneider Electric in 2020 as SVP of Global Marketing, Industrial Automation. In her current role Monique is responsible for all areas of marketing including demand generation, value proposition development, segment marketing, digital customer experience, and communications. Prior to joining Schneider Electric, Monique was Global Head of Customer Experience Marketing at ABB Electrification. Monique spent 15 years with General Electric holding various commercial roles including Chief Marketing Officer for GE Industrial Solutions, Global Head of Digital Commerce for GE Power, VP of Strategic Marketing at GE Capital Americas and Managing Director for the GE Commercial Finance Inside Sales Center. Before her career at GE, Monique led sales operations for a California bay area software company. Monique also serves on various academic and industry advisory boards focused on advancing marketing excellence.
Malorie Maddox spent 20 years as an award-winning journalist, covering an extensive range of stories – from deadly tornadoes, to a Ponzi scheme in Omaha, to her Emmy-nominated special, “Mothers Who Kill.” She has reported live from the “Jeopardy” stage and “The Voice” red carpet; interviewed many notable politicians and superstars; and emceed more than 500 events for organizations across the heartland.
Malorie’s passion for storytelling and commitment to the community led her to Blue Cross and Blue Shield of Nebraska (BCBSNE) in 2018. In her role as chief marketing, communications and strategy officer, she leads internal and external communications, public relations, brand, marketing, advertising, customer experience, insights, wellness, diversity and inclusion, and corporate social responsibility teams.
Malorie is a Kansas native and graduate of the University of Kansas. She lives in Elkhorn, Nebraska, with her husband, Greg, son, Moss, and Kit Kat-loving dog, Evie.
Tracy Robertson currently serves as Kimberly-Clark Professional’s Global Vice President of Customer Experience & Marketing. In this role, Tracy is responsible for all aspects of customer experience, digital dexterity and sales effectiveness to ensure the delivery of a high-quality, end-to-end experience across the entire customer journey.
Prior to joining KCP, Tracy spent 10 years at GE in various global commercial leadership roles. Her last two-years at GE she served as part of a mission-based team driving a company-wide project to define the strategy and implementation of GE’s Commercial and Customer Digital Transformation. Called upon to manage change, Tracy has delivered measurable results by comprehensively analyzing products, marketing, communications, and sales programs and then implementing continuous improvement, training, and culture initiatives in global, highly-matrixed organizations.
Tracy currently resides in Atlanta, Georgia and has an undergraduate degree in Communications and a M.B.A. from Syracuse University.