Overview

Great CX and UX starts with understanding what your customers want and continues with understanding how they expect to get it. That’s easy to say, but difficult to put into action. Marketing Technology, or MarTech, offers data-driven, testable insights into what your customers want and helps you understand how to meet those CX/UX needs.

Argyle Digital’s CX/UX Forum on March 3, 2022 will convene leading MarTech, UX and CX experts for a day of practical learning that will help you leverage marketing technology and improve CX/UX processes for improved engagement and profitability.

You will also learn:

  • How to apply MarTech to better hear the voices of your customers
  • How to use insights from MarTech to personalize your CX and UX at scale
  • Techniques for building lively, healthy customer communities
  • How to use MarTech to see the strengths and areas for improvement of your CX and UX
Watch On-Demand

Speaker

Mark Bornstein

Vice President Marketing and Chief Webinerd
ON24

Michael Callahan

Vice President E-Commerce and Customer Experience
Orbit Irrigation Products

Tracy Kuchar

General Manager
Wren Kitchens

Saroni Kundu

AVP, Service Design and CX Strategy
Equifax Workforce Solutions

Jennifer Lee-Harrison

Vice President, Demand Generation
Carters Inc.

Deepak Narisety

Vice President of Experience Technology
Merkle

Nik Ocello

Advisory Board Member- CX Certificate Program
University of California Santa Barbara

Trip O'Dell

Senior Director, Product Design
Pearson

Mikah Sellers

Vice President, Digital Experience
Everise

Liz Stucki

Independent Experience Consultant

Deb Wolf

Chief Marketing Officer
Integrate
Load More

Sponsors

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing