What do CX and UX leaders have in common? Their goal is to deliver an optimal experience. In today’s virtual world, it is vital to optimize the customer experience by developing a deeper understanding of your consumers to drive business growth.
In a competitive customer-first culture, relevance and personalization are key to unlocking revenue potential. User experience teams leverage design thinking to better understand the emotions, needs, and motivations that influence customer decisions. Customer experience teams can improve their performance by leveraging the data and tools obtained in user research, and implement these insights to build customer trust.
On September 21st, you’ll hear from industry leaders that specialize in customer and user experience to discover how can unlock greater revenue potential by integrating CX/UX strategies.
You Will Learn:
Over the past few years, understanding, and enhancing, the customer experience has increasingly become the main focus of most organizations. However, the various groups within these companies that are tasked with these functions are often disjointed, creating internal ‘roadblocks’ to optimizing CX/UX. In order to truly be customer obsessed, these stakeholders first need to be identified, and ultimately, brought together to develop a digital-first, data-led mindset to meet customer expectations.
In this session, you will discover the challenges most companies face on their way to customer-centricity and the value of adopting an aligned pathway of resources working towards continuous improvement.
You will learn:
Director, Head of User Research
Most brands have one common goal: to create and deliver an unforgettable experience. Increasingly, that experience is shifting towards a digital-led experience and that has many marketers and the teams they support searching for answers.
Fortunately, customers have told us what it means to be ‘seen’, ‘heard’, and most importantly ‘blown away’. But contrary to what many leaders believe, delivering the outstanding and unforgettable experience your customers crave has proven not to be an employee knowledge or capability gap, but rather a technology and process problem that is in your control to solve. Even better, brands like you have already written down some of the first key steps and all that you need to do is add your final, finishing touches. Much like cooking!
In this session led by Sitecore’s David Schweer, you will learn:
Senior Director, Product Marketing
How can you improve and personalize the customer experience? By deeply understanding the journey lifecycle of your consumer. As consumers are engaging with product via multiple channels, it is imperative that CX/UX teams are analyzing journey data to better understand user behaviors and interactions to improve business intelligence.
In this session, top UX design innovators will explain how to leverage customer journey analytics for improved customer omnichannel experiences.
You will learn:
Founder & CEO
Director of User Experience (Research & Design)
Head of Marketing Content and Customer Journey
Focusing on customer experience (cx) is more critical than ever, especially during uncertain times, and digital transformation is key to delivering exceptional experiences. By improving ecommerce capabilities and implementing better data integration across platforms, you can build better customer relationships and optimize the customer journey while reducing system costs and complexities.
In this thought leadership, you will learn how some of the largest global organizations are transforming their online experience and adapting a data driven decision-making mentality to foster growth and drive innovation.
You will also learn how to:
Director of Customer Success
AI has reshaped the customer experience over the past several years. Innovations in AI solutions have allowed CX teams to operate more efficiently to improve productivity of CX teams, and to enhance the customer experience. To maximize on the opportunities that AI applications offer, it is imperative that AI is integrated into the CX infrastructure.
In this session, Shiva Mirhosseini, VP, Enterprise Digital Experience and Marketing Technology, CVS Health, shares how AI solutions can fundamentally transform the digital customer experience.
You will learn:
VP, Enterprise Digital Experience and Marketing Technology
CX is the defining characteristic of a successful brand. However, assuring that your customer experiences are designed to acquire new business & foster loyalty is no easy task.
Attend this panel discussion to learn from top companies why understanding intent is key to great CX, and how to apply a CX strategy that will transform customer success, revenue, and profitability.
CX Lead – Specialty Division
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.