Overview

What do CX and UX leaders have in common? Their goal is to deliver an optimal experience. In today’s virtual world, it is vital to optimize the customer experience by developing a deeper understanding of your consumers to drive business growth.

In a competitive customer-first culture, relevance and personalization are key to unlocking revenue potential. User experience teams leverage design thinking to better understand the emotions, needs, and motivations that influence customer decisions. Customer experience teams can improve their performance by leveraging the data and tools obtained in user research, and implement these insights to build customer trust.

On September 21st, you’ll hear from industry leaders that specialize in customer and user experience to discover how can unlock greater revenue potential by integrating CX/UX strategies.

You Will Learn:

  • How CX and UX leaders can work together to design an optimal customer experience that will improve business performance
  • How to integrate consumer data into the user experience to enhance the total customer experience across multiple channels
  • The evolution of CX/UX through the lens of artificial intelligence solutions
  • Agile leadership & development skills for handling increased consumer demand
Join Us at This Event

Speaker

Brad Armstrong

Head of Marketing Content and Customer Journey
NI (National Instruments)

David Carlile

Director of Customer Success
Optimizely

Tracy Kuchar

General Manager
Wren Kitchens

Erin Kohn

CX Lead – Specialty Division
The Clorox Company

Brian Lunde

Vice President, North America Customer Success
Optimizely

Shiva Mirhosseini

VP, Enterprise Digital Experience and Marketing Technology
CVS Health

Atif Nagi

Director of User Experience (Research & Design)
Lennar

David Schweer

Senior Director, Product Marketing
Sitecore

Dave Taylor

Director, Head of User Research
Prudential Financial

Steve Towers

Founder & CEO
BP Group
Load More

Sponsors

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional