Overview

Customers expect omnichannel experiences when they shop online. Businesses that market their products through a seamless, integrated CX that flows from social media, to the web, to e-mail, to the store and back will outcompete businesses that have different types of CX in separate silos. Creating an omnichannel CX to market your brand is vital, but what does it look like for your business?

Argyle’s CX/UX Leadership Forum on December 1, 2022 brings CX/UX experts from leading enterprises to help you maximize the effectiveness of mission-critical brand and channel marketing processes and strategies.

You will also learn:

  • How to better map customer journeys in your business
  • Methods for creating customer personas to inform your omnichannel CX
  • Ways to create a balance between automated and human support that serves your customers and your bottom line
  • How to personalize your interactions with your customers at scale and across all channels

SPEAKERS

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing