Customers expect omnichannel experiences when they shop online. Businesses that market their products through a seamless, integrated CX that flows from social media, to the web, to e-mail, to the store and back will outcompete businesses that have different types of CX in separate silos. Creating an omnichannel CX to market your brand is vital, but what does it look like for your business?
Argyle’s CX/UX Leadership Forum on December 1, 2022 brings CX/UX experts from leading enterprises to help you maximize the effectiveness of mission-critical brand and channel marketing processes and strategies.
You will also learn:
It’s always tempting to solve CX/UX problems by addition. It can be fun to add a new button or card, but sometimes all this addition doesn’t serve your customers. Subtraction and simplification can be powerful tools to improve your CX and UX, but they don’t get nearly as much use as addition.
Join this keynote presentation to learn how to strip away the unnecessary and annoying from your CX and UX and leave a sleeker, more delightful experience for your customers.
You will also learn:
Vice President, CX Insights and Community
While the worst of the Great Resignation seems to be behind us, it’s still a seller’s market for CX/UX skills. Businesses must be ready to compete for professionals who have built a portfolio of engaging, profitable customer and user experiences. Any CX/UX professional who is worth hiring will have several employers wooing them and will have multiple job offers.
Join this lively panel discussion to hear how you can get ahead of your competitors in the hunt for CX/UX talent.
You will also learn:
AVP, Senior UX Designer
Event Producer
Pinning down the current state of the art in sales and marketing processes can be tricky. Skittish consumers are making it hard to see the path ahead for sales, marketing and CX professionals. Resilient businesses create a two pronged strategy, one focused on executing quick wins, the other on developing long-term vision and strategy, but what does that look like in practice for you?
Join the afternoon keynote at Argyle’s fall CX/UX Leadership Forum to learn actionable ways you can assess the state of your sales, marketing and CX processes, and create short and long term strategies to use those processes to increase revenue.
You will also learn:
• Methods to translate experience design research into action
• How to help your CX/UX experts graduate to being strategic business partners
Vice President of Experience and Design
360 Degree Customer view means knowing everything that there is to know about your customers’ interaction with your business. Every chat transcript, every phone call, every purchase and every refund request all in easily digestible form that can be mined for insights. Is this even possible?
Join this lively panel discussion to find out how you can get a more complete view of your customers.
You will also learn:
Director, Product Management - Enterprise Solutions
UX Design and Strategy- Verizon Business
UX Design Lead- Marketing and Sales
Chief Customer Officer
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
