CX/UX Leadership Forum: Building Better B2B Customer Journeys - Argyle Executive Forum Events

Overview

Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!

B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.

The CX/UX Leadership Forum on December 7, 2021 will bring together CX and data-practitioners to exchange UX and CX thinking strategies for creating lasting partnerships. Attend this virtual event to learn how to orchestrate B2B customer journeys at scale.

You will also learn:

  • How to design a B2B journey that is true to your customer’s and your company’s values
  • What B2B customers expect in terms of automation and personalization, and how to deliver
  • Methods to help increase purchase process efficiency (self-service, improved order-to-cash processes & more)
  • Which B2B CX technology trends will best optimize your customer experience, and which are a waste of time
  • What to measure (what privacy laws exclude) and how to best analyze all that customer data

ADVISORY BOARD

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique brings over 20 years of global experience in marketing, sales, commercial operations, ecommerce, and digital transformation across several industries.  Monique Elliott joined Schneider Electric in 2020 as SVP of Global Marketing, Industrial Automation.  In her current role Monique is responsible for all areas of marketing including demand generation, value proposition development, segment marketing, digital customer experience, and communications. Prior to joining Schneider Electric, Monique was Global Head of Customer Experience Marketing at ABB Electrification.  Monique spent 15 years with General Electric holding various commercial roles including Chief Marketing Officer for GE Industrial Solutions, Global Head of Digital Commerce for GE Power, VP of Strategic Marketing at GE Capital Americas and Managing Director for the GE Commercial Finance Inside Sales Center.  Before her career at GE, Monique led sales operations for a California bay area software company.  Monique also serves on various academic and industry advisory boards focused on advancing marketing excellence.


Malorie Maddox spent 20 years as an award-winning journalist, covering an extensive range of stories – from deadly tornadoes, to a Ponzi scheme in Omaha, to her Emmy-nominated special, “Mothers Who Kill.” She has reported live from the “Jeopardy” stage and “The Voice” red carpet; interviewed many notable politicians and superstars; and emceed more than 500 events for organizations across the heartland.


Malorie’s passion for storytelling and commitment to the community led her to Blue Cross and Blue Shield of Nebraska (BCBSNE) in 2018. In her role as chief marketing, communications and strategy officer, she leads internal and external communications, public relations, brand, marketing, advertising, customer experience, insights, wellness, diversity and inclusion, and corporate social responsibility teams.


Malorie is a Kansas native and graduate of the University of Kansas. She lives in Elkhorn, Nebraska, with her husband, Greg, son, Moss, and Kit Kat-loving dog, Evie.


Tracy Robertson currently serves as Kimberly-Clark Professional’s Global Vice President of Customer Experience & Marketing. In this role, Tracy is responsible for all aspects of customer experience, digital dexterity and sales effectiveness to ensure the delivery of a high-quality, end-to-end experience across the entire customer journey.


Prior to joining KCP, Tracy spent 10 years at GE in various global commercial leadership roles. Her last two-years at GE she served as part of a mission-based team driving a company-wide project to define the strategy and implementation of GE’s Commercial and Customer Digital Transformation. Called upon to manage change, Tracy has delivered measurable results by comprehensively analyzing products, marketing, communications, and sales programs and then implementing continuous improvement, training, and culture initiatives in global, highly-matrixed organizations.


Tracy currently resides in Atlanta, Georgia and has an undergraduate degree in Communications and a M.B.A. from Syracuse University.