Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!

B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.

The CX/UX Leadership Forum on December 7, 2021 will bring together CX and data-practitioners to exchange UX and CX thinking strategies for creating lasting partnerships. Attend this virtual event to learn how to orchestrate B2B customer journeys at scale.

You will also learn:

  • How to design a B2B journey that is true to your customer’s and your company’s values
  • What B2B customers expect in terms of automation and personalization, and how to deliver
  • Methods to help increase purchase process efficiency (self-service, improved order-to-cash processes & more)
  • Which B2B CX technology trends will best optimize your customer experience, and which are a waste of time
  • What to measure (what privacy laws exclude) and how to best analyze all that customer data
Join Us at This Event


Ashish Bisaria

EVP and Global Head of CX

Morgan Brandt

Global Director, Digital Products/Digital Marketing
PCI Pharma Services

Shelley Horn

Director, Industry Solutions & Strategy - Industrial Manufacturing

Cheri Hulse

Vice President, Research & Evangelism

Scott T. Lashway

Partner, Co-Chair Privacy and Cybersecurity Practice
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C

Amresh Mathur

Head of Digital Acquisition and Customer Experience| eCommerce
Citizens Bank

Delimar Melendez

Digital Product Owner Lead
Benjamin Moore & Co.

Sean Moieny

Growth Leader, CCXP

Joanna Palmer

CX Client Principal

Ethan Sailers

Manager, Solutions Engineering
OneTrust PreferenceChoice

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Anna Startseva

Director of Product Marketing - CX

Travis Theel

Senior Solution Consultant

Neerav Vyas

Head of Customer First North America - Insights & Data, North America
Load More


Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Global Strategist and General Counsel
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Thompson Coburn LLP

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Tracy Robertson

Chief Digital Officer
Rexel USA