Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!
B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.
The CX/UX Leadership Forum on December 7, 2021 will bring together CX and data-practitioners to exchange UX and CX thinking strategies for creating lasting partnerships. Attend this virtual event to learn how to orchestrate B2B customer journeys at scale.
You will also learn:
The age of the customer is here, and savvy consumers are determining when, where and how they interact with your offerings. As we move into 2022, designing touch points, tactics, and measurable processes for superior CX is essential for marketing success.
Attend this keynote session to learn key CX/UX issues and trends that have emerged over the past year, and how to plan for a successful 2022.
You will also learn:
Customer Experience and Innovation
The world has become a very different place, and the way we work is forever changed. It took a major wakeup call to stir us into action. For most companies, the response to the challenge was about technology and digital transformation, but it should be more than that. It needs to center on driving the best possible human experience – sustaining human connection – so individuals and the companies they work for can thrive.
Attend this session to learn how to:
CX Client Principal
Companies everywhere are implementing artificial intelligence (AI), Machine Learning (ML), and advanced analytics to improve the customer experience.
Attend this panel discussion to learn how smart companies are using customer data from many different channels and disparate systems in a unified way and how to maximize AI and improve the customer journey.
You will also learn:
Head of Customer First North America - Insights & Data, North America
Event Producer
In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the challenges and seize the opportunities presented. With a customer-centric, privacy-first strategy, businesses can meet compliance requirements, deliver new and engaging user experiences, build trust with customers through transparency, and more.
In this session, we’ll review the current landscape and share key ways to gain trust by empowering users.
Key takeaways:
Manager, Solutions Engineering
During the afternoon break there will be an INVITATION-ONLY, closed-door roundtable session brought to you by ON24. To be added to the waitlist for the session, please email [email protected].
Are you creating the compelling experiences that today’s buyer expects? Whether your buyer is a B2B buyer and sourcing a complex product or a consumer buyer searching a retail site, the goal is the same. Buyers want engaging experiences. But the real question is, how good are you at creating experiences?
During our informal fireside chat, Infor’s Shelley Horn and Travis Theel will address some of the strategic decisions surrounding the user experience and how to assure interactive, dynamic, real-time, 3D engagement.
To move the discussion from conceptual to practical, Shelley and Travis will also conduct a high level demo to illustrate how to harness the digital space to reinvent the buying process, drive revenue and build brand.
Key takeaways:
Director, Industry Solutions & Strategy - Industrial Manufacturing
Senior Solution Consultant
Marketing compliance refers to regulatory laws that protect consumer’s data and rights. Enormous changes, centered around user data privacy are already having a drastic effect on how online experiences are delivered and controlled.
This means that ensuring complete data privacy and security is no longer just ‘nice to have’. It is a must have! Delivering compliant data-driven customer experiences is tricky, but not impossible.
Attend this keynote to learn the latest compliance issues and rulings related to CX.
You will also learn:
Partner, Co-leader Privacy and Data Security Practice
Consumers have embraced the ease and convenience of engaging online, while craving for the connection and empathy of personal interactions. For businesses, this reinforces the need for a seamless omnichannel strategy that speaks to the digital-first consumer.
Attend this session to learn:
Director of Product Marketing - CX
For those companies that have made CX a priority, consistent delivery of digital-first multichannel experiences is not enough to fully transform the customer experience. Digital transformation is also essential!
Attend this panel discussion to learn how companies are aligning digital transformation and customer experience transformation for improved operational processes and business models.
You will also learn:
Global Director, Digital Products/Digital Marketing
Head of Digital Acquisition and Customer Experience| eCommerce
Digital Product Owner Lead
CCXP, Digital Experience Leader and Advisory Board Member
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