Overview

Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!

B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.

The CX/UX Leadership Forum on December 7, 2021 will bring together CX and data-practitioners to exchange UX and CX thinking strategies for creating lasting partnerships. Attend this virtual event to learn how to orchestrate B2B customer journeys at scale.

You will also learn:

  • How to design a B2B journey that is true to your customer’s and your company’s values
  • What B2B customers expect in terms of automation and personalization, and how to deliver
  • Methods to help increase purchase process efficiency (self-service, improved order-to-cash processes & more)
  • Which B2B CX technology trends will best optimize your customer experience, and which are a waste of time
  • What to measure (what privacy laws exclude) and how to best analyze all that customer data
Join Us at This Event

Speaker

Ashish Bisaria

EVP and Global Head of CX
Firstsource

Morgan Brandt

Global Director, Digital Products/Digital Marketing
PCI Pharma Services

Shelley Horn

Director, Industry Solutions & Strategy - Industrial Manufacturing
Infor

Cheri Hulse

Vice President, Research & Evangelism
ON24

Scott T. Lashway

Partner, Co-leader Privacy and Data Security Practice
Manatt

Amresh Mathur

Head of Digital Sales and Customer Experience
Citizens Bank

Delimar Melendez

Digital Product Owner Lead
Benjamin Moore & Co.

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Joanna Palmer

CX Client Principal
RingCentral

Ethan Sailers

Manager, Solutions Engineering
OneTrust PreferenceChoice

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Anna Startseva

Director of Product Marketing - CX
Freshworks

Travis Theel

Senior Solution Consultant
Infor

Neerav Vyas

Head of Customer First North America - Insights & Data, North America
Capgemini
Load More

Sponsors

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional