Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!
B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.
The CX/UX Leadership Forum on December 7, 2021 will bring together CX and data-practitioners to exchange UX and CX thinking strategies for creating lasting partnerships. Attend this virtual event to learn how to orchestrate B2B customer journeys at scale.
You will also learn:
11 AM - 11:30 AM ET
The age of the customer is here, and savvy consumers are determining when, where and how they interact with your offerings. As we move into 2022, designing touch points, tactics, and measurable processes for superior CX is essential for marketing success.
Attend this keynote session to learn key CX/UX issues and trends that have emerged over the past year, and how to plan for a successful 2022.
You will also learn:
Katrina Schiedemeyer Sr. Customer Experience Center of Excellence (Supply Chain)Danone
11:35 AM - 12:05 PM ET
The world has become a very different place, and the way we work is forever changed. It took a major wakeup call to stir us into action. For most companies, the response to the challenge was about technology and digital transformation, but it should be more than that. It needs to center on driving the best possible human experience – sustaining human connection – so individuals and the companies they work for can thrive.
Attend this session to learn how to:
Joanna PalmerCX Client PrincipalRingCentral
12:10 PM - 12:55 PM ET
Companies everywhere are implementing artificial intelligence (AI), Machine Learning (ML), and advanced analytics to improve the customer experience.
Attend this panel discussion to learn how smart companies are using customer data from many different channels and disparate systems in a unified way and how to maximize AI and improve the customer journey.
You will also learn:
Ashish BisariaEVP and Global Head of CXFirstsource
Neerav VyasHead of Customer First North America - Insights & Data, North AmericaCapgemini
Eric WallaceEvent ProducerArgyle
1 PM - 1:30 PM ET
In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the challenges and seize the opportunities presented. With a customer-centric, privacy-first strategy, businesses can meet compliance requirements, deliver new and engaging user experiences, build trust with customers through transparency, and more.
In this session, we’ll review the current landscape and share key ways to gain trust by empowering users.
Ethan SailersManager, Solutions EngineeringOneTrust PreferenceChoice
1:30 PM - 2:30 PM ET
During the afternoon break there will be an INVITATION-ONLY, closed-door roundtable session brought to you by ON24. To be added to the waitlist for the session, please email email@example.com.
2:30 PM - 3:15 PM ET
Abstract coming soon!
3:20 PM - 3:50 PM ET
Marketing compliance refers to regulatory laws that protect consumer’s data and rights. Enormous changes, centered around user data privacy are already having a drastic effect on how online experiences are delivered and controlled.
This means that ensuring complete data privacy and security is no longer just ‘nice to have’. It is a must have! Delivering compliant data-driven customer experiences is tricky, but not impossible.
Attend this keynote to learn the latest compliance issues and rulings related to CX.
You will also learn:
Scott T. LashwayManaging Partner, Privacy and Data SecurityManatt
3:55 PM - 4:25 PM ET
Consumers have embraced the ease and convenience of engaging online, while craving for the connection and empathy of personal interactions. For businesses, this reinforces the need for a seamless omnichannel strategy that speaks to the digital-first consumer.
Attend this session to learn:
Anna StartsevaDirector of Product Marketing - CXFreshworks
4:30 PM - 5:15 PM ET
For those companies that have made CX a priority, consistent delivery of digital-first multichannel experiences is not enough to fully transform the customer experience. Digital transformation is also essential!
Attend this panel discussion to learn how companies are aligning digital transformation and customer experience transformation for improved operational processes and business models.
You will also learn:
Morgan BrandtGlobal Director, Digital Products/Digital MarketingPCI Pharma Services
Amresh MathurHead of Digital Sales and Customer ExperienceCitizens Bank
Delimar MelendezDigital Product Owner LeadBenjamin Moore & Co.
Sean MoienyCCXP, Digital Experience Leader and Advisory Board Member University of Calfornia, Irvine (UCI)
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
Monique brings over 20 years of global experience in marketing, sales, commercial operations, ecommerce, and digital transformation across several industries. Monique Elliott joined Schneider Electric in 2020 as SVP of Global Marketing, Industrial Automation. In her current role Monique is responsible for all areas of marketing including demand generation, value proposition development, segment marketing, digital customer experience, and communications. Prior to joining Schneider Electric, Monique was Global Head of Customer Experience Marketing at ABB Electrification. Monique spent 15 years with General Electric holding various commercial roles including Chief Marketing Officer for GE Industrial Solutions, Global Head of Digital Commerce for GE Power, VP of Strategic Marketing at GE Capital Americas and Managing Director for the GE Commercial Finance Inside Sales Center. Before her career at GE, Monique led sales operations for a California bay area software company. Monique also serves on various academic and industry advisory boards focused on advancing marketing excellence.
Malorie Maddox spent 20 years as an award-winning journalist, covering an extensive range of stories – from deadly tornadoes, to a Ponzi scheme in Omaha, to her Emmy-nominated special, “Mothers Who Kill.” She has reported live from the “Jeopardy” stage and “The Voice” red carpet; interviewed many notable politicians and superstars; and emceed more than 500 events for organizations across the heartland.
Malorie’s passion for storytelling and commitment to the community led her to Blue Cross and Blue Shield of Nebraska (BCBSNE) in 2018. In her role as chief marketing, communications and strategy officer, she leads internal and external communications, public relations, brand, marketing, advertising, customer experience, insights, wellness, diversity and inclusion, and corporate social responsibility teams.
Malorie is a Kansas native and graduate of the University of Kansas. She lives in Elkhorn, Nebraska, with her husband, Greg, son, Moss, and Kit Kat-loving dog, Evie.
Tracy Robertson currently serves as Kimberly-Clark Professional’s Global Vice President of Customer Experience & Marketing. In this role, Tracy is responsible for all aspects of customer experience, digital dexterity and sales effectiveness to ensure the delivery of a high-quality, end-to-end experience across the entire customer journey.
Prior to joining KCP, Tracy spent 10 years at GE in various global commercial leadership roles. Her last two-years at GE she served as part of a mission-based team driving a company-wide project to define the strategy and implementation of GE’s Commercial and Customer Digital Transformation. Called upon to manage change, Tracy has delivered measurable results by comprehensively analyzing products, marketing, communications, and sales programs and then implementing continuous improvement, training, and culture initiatives in global, highly-matrixed organizations.
Tracy currently resides in Atlanta, Georgia and has an undergraduate degree in Communications and a M.B.A. from Syracuse University.