Is your organization delighting customers at every digital touchpoint? Are you leaving lasting impressions and creating value in all your CX marketing initiatives? Since customer experiences are key for brand differentiation and success, every marketer must fine-tune their CX strategy.
The Argyle Digital: CX/UX Leadership Forum on June 15, 2021 brings together marketing, CX and UX experts to exchange experiences and innovations for tackling customer-focused marketing challenges.
Savvy customers expect a friction free, personalized Customer Experience and this makes CX marketing more critical than ever. Attend the CX/UX Leadership Forum to gain actionable insights into the digital tools and strategic best practices you need to succeed in 2021, including:
11 AM - 11:30 AM ET
CX is more critical than ever for success in the competitive marketplace. Amidst the daunting challenges of the past 15 months, companies have revamped their approaches to engagement and overhauled operations to ensure secure, effective, and engaging digital customer experiences. Attend this keynote presentation to learn:
Douglas BuskVice President – Enterprise Communications and MarketingEmory University
11:35 AM - 12:05 PM ET
After about 20 years of mainstream business operation, there is a great deal of buzz around the world of experience design (XD). Closer examination of the discipline as a whole, however, reveals a tremendous amount of ambiguity and the need for greater understanding and ways to better define holistic operation and collaboration across the discipline’s landscape.
In order to accomplish this, it’s important to understand the purpose and value proposition associated with each of the contributing elements.
In this talk, Darren will provide practical insights about:
Darren HoodSenior Learning Experience (LX) Designer Michigan State University
12:10 PM - 12:55 PM ET
What a year of change! Customers, teams and prospective buyers have gone through a rapid maturation of expectations around Customer Experience in a short amount of time. Your organization has likely adopted new technology rapidly and is now seeking ways to energize its priority personas in a meaningful way to continue to drive positive outcomes.
Attend this Thought Leadership presentation to learn:
Sam EriksmoenLead Solutions EngineerFreshworks
1 PM - 2 PM ET
This will be an INVITATION-ONLY session brought to you by ON24. To be added to the waitlist for the session, please email TCosca@argyleforum.com.
2:05 PM - 2:35 PM ET
Marketing and AI are a marriage made in digital heaven, and more and more top-tier companies are leveraging emerging technologies (AI, IoT, robotics) to skyrocket customer satisfaction and boost business outcomes.
Attend this session to learn how artificial intelligence and machine learning are helping businesses achieve key goals, obtain actionable marketing insights, drive critical decisions, and create exciting, new, and innovative customer experiences.
You will also learn:
John Thompson Global Head, Advanced Analytics & Artificial Intelligence (AI)CSL Behring
2:40 PM - 3:25 PM ET
Customers have greater digital expectations than ever before. This makes CX/UX design, strategy, and planning a challenge for every organization.
When brand and CX are disconnected, customers are mainly driven by convenience, with no real emotional connection to the brand.
Attend this panel to hear the latest ideas on implementing customer-centric decision making and how companies are fostering customer loyalty and brand advocacy.
You will also learn:
Mohit GuptaSenior User Experience Consultant Novartis
Yuko Araki PrichardVice President, Customer Experience Change Capability and MetricsAARP
Paul JosephsenChief Strategy OfficerUproxx
Josh KaiserSenior Vice President, MarketingSpartan College of Aeronautics and Technology
Erin KohnCX Lead – Specialty DivisionThe Clorox Company
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.