Overview

Customers and employees are key stakeholders in every marketing endeavor, and both expect hyper-personalized experiences, flexibility, and efficiency. As relentless demand for custom content and frequent strategic shifts tax employee’s bandwidth and patience, gaining a competitive advantage requires that marketers carefully manage the total employee experience.

From increased productivity to better customer experiences, and happier employees, a work management transformation will boost your team’s velocity and capacity and enable more impactful marketing programs.

Join IBM, Adobe, and Argyle on November 16, 2022 in San Francisco for a morning of learning, networking, dining and discussion of proven tools and processes to revamp the entire ecosystem of “work” and connect processes, people, technology, and data.

What to Expect 

  • Thought Leadership Presentation– hear how IBM has helped top marketers revamp the work ecosystem for increased marketing ROI and multi-channel success
  • Interactive Discussion – communicate and network with other Marketing and CX leaders
  • Exclusive, Invitation-Only Workshop – intimate group of select CX and marketing executives sharing ideas, challenges, and solutions
Request to Join This Event

Workshop Leaders

Justin Ablett

IBM iX Global Lead for Adobe
IBM iX

Jay Trestain

Associate Partner, Global Offerings & Strategic Deal Leader - Adobe
IBM iX

Richard Whitehead

Head of Product Marketing
Adobe

Steve Winchester

Associate Partner, Adobe Workfront Business Development Lead
IBM iX

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