Overview

There are a mind-boggling array of marketing technologies available that promise to revolutionize your marketing and help you triumph over your competitors. Despite MarTech’s potential, it can be difficult to select, manage and scale the tools you need to propel your marketing strategy. What questions should you be asking to find MarTech that will integrate with your existing technology and boost revenue?

Join Argyle and our partners for the MarTech Leadership Forum on October 13, 2022 where you’ll learn how top companies are gaining more customers and managing MarTech to improve brand awareness, streamline processes and boost profitability.

You will also learn:

  • How to align marketing technology with your broader business strategy
  • How to stay on the right side of privacy regulations as you deploy MarTech
  • Ways to use gamification to capture customer insights
  • Methods for making more informed build/borrow/buy decisions for MarTech
  • What’s next? The latest tools, processes and strategies for marketing success
JOIN US AT THIS EVENT

Speakers

Jaron Best

Senior Manager, Product Management - Martech - Omnichannel Personalization
Gap Inc

Jill Delaney Racine

Global Director, Marketing Technology
BraunAbility

Adrian Fulle

Vice President of Marketing
First Onsite Property Restoration

Jamie Langan

Associate Director of Marketing Operations
Digitas North America

Steven Nghe

Head of Marketing and Communications
Kloeckner Metals Corporation

Leslie Pogue

Founder
LP Speak

Ted Schachter

Chairperson Direct & Interactive Marketing Program
Fashion Institute of Technology

DeShelia Spann

Associate Director, Marketing Communications
Align Technology

C.J. Yeh

Tenured Full Professor/ Founder and Executive Creative Director
Fashion Institute of Technology/ Cynda Media Lab

Sponsor

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Sean Moieny

Growth Leader, CCXP

Dr. Koen Pauwels

Distinguished Professor of Marketing, Dean of Research
Northeastern University

Tracy Robertson

Chief Digital Officer
Rexel USA

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing