Overview

There are a mind-boggling array of marketing technologies available that promise to revolutionize your marketing and help you triumph over your competitors. Despite MarTech’s potential, it can be difficult to select, manage and scale the tools you need to propel your marketing strategy. What questions should you be asking to find MarTech that will integrate with your existing technology and boost revenue?

Join Argyle and our partners for the CMO Leadership Forum on October 13, 2022 where you’ll learn how top companies are gaining more customers and managing MarTech to improve brand awareness, streamline processes and boost profitability.

You will also learn:

  • How to keep your MarTech stack aligned with your broader business strategy
  • How to stay on the right side of privacy regulations as you deploy MarTech
  • How to use gamification to capture customer insights
  • Methods for making informed build/borrow/buy decisions for MarTech
  • What’s next? The latest tools, processes and strategies for marketing success

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing