There are a mind-boggling array of marketing technologies available that promise to revolutionize your marketing and help you triumph over your competitors. Despite MarTech’s potential, it can be difficult to select, manage and scale the tools you need to propel your marketing strategy. What questions should you be asking to find MarTech that will integrate with your existing technology and boost revenue?
Join Argyle and our partners for the CMO Leadership Forum on October 13, 2022 where you’ll learn how top companies are gaining more customers and managing MarTech to improve brand awareness, streamline processes and boost profitability.
You will also learn:
It’s fun to purchase and deploy martech. Who doesn’t like a new toy? Where marketers get in trouble with new marketing technology is when the shiny new toy doesn’t fit together with what the other parts of your business are using. Assuring that your organization’s martech aligns with its business strategy is fundamental to gaining the most value from marketing technology investments.
Attend this keynote session to learn how to align martech with business strategies for improved processes and profitability.
You will also learn:
You catch more flies with honey than with vinegar, and sometimes you can catch better customer insights with a game than you can with a questionnaire. People love to compete, be on teams, and earn prizes – so why not make that work for your business?
Join this timely panel discussion to learn how top companies are gamifying customer research to gain surprising new insights. You’ll learn how to gamify customer research, from developin game mechanics to naming winners!
You will also learn:
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Abstract Coming Soon!
Consumer data that you collect, process and use is subject to state, local, federal and even international regulation like the GDPR. Non-compliance is enormously risky, so how can you use martech to meet regulatory requirements? Are there ways to automate compliance tasks to free up time for other activities? What regulatory changes are likely to happen over the next year?
Join us for an informative keynote presentation that will help keep your business on the right side of regulators.
You will also learn:
An effective, versatile martech stack is a serious investment of time and money. There are many options to build, borrow or buy martech, but how can you tell which option is right for your enterprise?
In this panel discussion, leaders from best-in-class companies will share their perspectives on martech procurement. From procurement decision making, to budgeting and gaining buy-in from higher ups, you will learn proven procurement practices that will save time and money.
You will also learn:
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