There are a mind-boggling array of marketing technologies available that promise to revolutionize your marketing and help you triumph over your competitors. Despite MarTech’s potential, it can be difficult to select, manage and scale the tools you need to propel your marketing strategy. What questions should you be asking to find MarTech that will integrate with your existing technology and boost revenue?
Join Argyle and our partners for the MarTech Leadership Forum on October 13, 2022 where you’ll learn how top companies are gaining more customers and managing MarTech to improve brand awareness, streamline processes and boost profitability.
You will also learn:
It’s fun to purchase and deploy martech. Who doesn’t like a new toy? Where marketers get in trouble with new marketing technology is when the shiny new toy doesn’t fit together with what the other parts of your business are using. Assuring that your organization’s martech aligns with its business strategy is fundamental to gaining the most value from marketing technology investments.
Attend this keynote session to learn how to align martech with business strategies for improved processes and profitability.
You will also learn:
Senior Manager, Product Management - Martech - Omnichannel Personalization
You catch more flies with honey than with vinegar, and sometimes you can catch better customer insights with a game than you can with a questionnaire. People love to compete, be on teams, and earn prizes – so why not make that work for your business?
Join this timely panel discussion to learn how top companies are gamifying customer research to gain surprising new insights. You’ll learn how to gamify customer research, from developing game mechanics to naming winners!
You will also learn:
Associate Professor, Marketing Communications
Assistant Vice President - Training Development Specialist
Tenured Full Professor
Abstract Coming Soon!
Abstract Coming Soon!
Martech is a powerful tool for marketers, but it’s a tool in the service of telling your story to your customers. As much fun as martech can be to write, talk and think about, it’s really only a delivery device for your customer story. Storytelling is the seed that every other marketing activity grows from. If your customers don’t find your story engaging and persuasive, they may not be your customers for much longer.
Join this practical keynote session to hear how top companies are using martech to tell the right stories to the right audience at the right time.
You will also learn:
Vice President of Marketing
An effective, versatile martech stack is a serious investment of time and money. There are many options to build, borrow or buy martech, but how can you tell which option is right for your enterprise?
In this panel discussion, leaders from best-in-class companies will share their perspectives on martech procurement. From procurement decision making, to budgeting and gaining buy-in from higher ups, you will learn proven procurement practices that will save time and money.
You will also learn:
Associate Director, Marketing Communications
Global Director, Marketing Technology
Associate Director of Marketing Operations
Head of Marketing and Communications
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