Membership

Overview

Forget buzzwords and beefy marketing promises, CMO success in 2022 is all about Customer Experience (CX).

New channels, customer expectations, and data sources give senior marketers astronomical opportunities to gain a competitive advantage.

The boundaries between human, digital, physical, and virtual spheres have melded into an immersive customer experience with a multitude of touchpoints that must be mastered for max speed, scale, and effectiveness.

The Argyle Digital: CMO Leadership Forum on January 27th will gather best-in-class marketers and CX experts to help your organization improve customer journeys across channels and business functions.

At this must-attend event, you will learn how top companies are shaping the future of their customer experience strategies to drive higher customer satisfaction and increased brand loyalty.

You will also learn:

  • Latest trends and changing expectations for the CMO role
  • How to better balance business leadership with marketing leadership
  • Ways to improve CX and other marketing initiatives with an eye towards maximum creativity and innovation
  • Latest insights, trends, and tools for brand and digital experiences
  • What’s next in CX? Tools, trends, and processes for success in the new year
Join Us at This Event

Speaker

Michael Collins

Managing Director and Chief Marketing Officer
CFA Institute

Mari Considine

Chief Marketing Officer & Chief Development Officer
Acenda Integrated Health

Kristin Fassler

Senior Vice President, Director of Integrated Marketing Strategy
Penguin Random House

Kevin Iredell

Chief Marketing Officer
Lowenstein Sandler LLP

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing
Northeastern University

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing 

Neerav Vyas

Head of Customer First North America - Insights & Data, North America
Capgemini

Deb Wolf

Chief Marketing Officer
Integrate
Load More

Sponsor

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional