Forget buzzwords and beefy marketing promises, CMO success in 2022 is all about Customer Experience (CX).
New channels, customer expectations, and data sources give senior marketers astronomical opportunities to gain a competitive advantage.
The boundaries between human, digital, physical, and virtual spheres have melded into an immersive customer experience with a multitude of touchpoints that must be mastered for max speed, scale, and effectiveness.
The Argyle Digital: CMO Leadership Forum on January 27th will gather best-in-class marketers and CX experts to help your organization improve customer journeys across channels and business functions.
At this must-attend event, you will learn how top companies are shaping the future of their customer experience strategies to drive higher customer satisfaction and increased brand loyalty.
You will also learn:
Consumers have changed in how they travel through the brand, social media and buying landscape. Meanwhile, your organization is tracking way too many metrics as ‘key performance indicators’. How to make sense of the new customer journey? And how can marketing drive them?
Attend this keynote session to hear how top Customer Experience executives can navigate the new customer journey and makeover their engagement with customers through social media.
You will also learn:
Distinguished Professor of Marketing, Dean of Research
B2B marketing has always been hard, but today it’s harder than ever. Our new era of marketing is marked by relentless disruption, digital acceleration, and increasingly consumerized buyers. The result? A magnitude of problems for marketers that have manifested in three main areas:
Marketing’s job is to connect with buyers, to engage, and to help solve problems, but how can we create these connected customer experiences when our own practices are outdated and broken?
In this session, you’ll learn about how to shift your mindset across your teams, strategy, and technology with a new way forward that is more precise, connected and agile, including:
Chief Marketing Officer
CX is essential for effective marketing. However, the way in which you control the speed, scale and intelligence of CX initiatives has the power to make or break your brand, reputation and more.
An explosion of data and escalated number of customer touchpoints make it almost impossible for organizations to keep up with everyday operational and customer decisions.
During this panel discussion, you will learn how top companies are applying real-time data and analytics to create stellar customer journeys, and how to:
Customer Experience and Innovation
Growth Leader, CCXP
Head of Customer First North America - Insights & Data, North America
Organizational demands on marketing have never been higher. But what should marketers be focused on to deliver results and why? And how do you allocate limited resources for maximum impact? What are marketers getting right, what are they doing wrong and how can you leverage that knowledge to your advantage?
During this keynote session, Eric Schwartzman, best selling author of The Digital Pivot: Secrets of Online Marketing, shares his 4-step Maslovian framework for effective digital marketing management.
You will also learn:
Author
CMOs and other senior marketing professionals are casting a new reflection in the boardroom and on business outcomes! The role and stature of the CMO is more influential than ever before. Far from the old days of pure advertising functions, senior marketing executives have become true growth drivers.
This panel discussion will bring together senior marketing professionals from top companies to discuss how the CMO role is being reinvented, some keys for managing diverse and remote workforces, and which technical skills are a must for advancement in the coming years.
You will also learn:
Senior Vice President, Director of Integrated Marketing Strategy
Managing Director and Chief Marketing Officer
Chief Marketing Officer & Chief Development Officer
Chief Marketing Officer
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
