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Overview

As 2021 comes to a close, B2B marketing leaders are able to reflect on a historic year and focus on B2B marketing initiatives that will lead their organizations to reach customers whose needs and behaviors continue to shift.

Attend the CMO Leadership Forum on October 20th to hear about top marketing priorities include CX, brand focus and accountability, data analytics, and how to connect with customers in new and deeper ways. Top marketing executives will present tactical sessions on the topics that matter most to CMOs in today’s competitive B2B marketplace.

Join this Argyle Digital: CMO Leadership Forum to hear from top minds in marketing, who will discuss:

  • Strategies to improve line of sight from campaign to revenue
  • How to lead digital transformation and drive marketing innovation to advance brand
  • Ways to leverage data and analytics to optimize decision-making, processes, and actions
  • Processes for creating personalized, frictionless CX for a B2B community
  • Strategic ABM tactics that work
  • Leading teams through change- proactive and practical change management tactics

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Director
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Thompson Coburn LLP

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Tracy Robertson

Chief Digital Officer
Rexel USA