Overview

CMOs need to be technically minded enough to make informed decisions about MarTech, while also having the skills and mindset needed to lead teams of creatives. They play a key role in the ongoing digital transformation of their enterprises, but sometimes have to elbow their way to a seat at the table where strategic technology decisions are made.

At Argyle’s CMO Leadership Forum on August 4,2022 you’ll hear from CMOs at leading enterprises on how you can use MarTech to address your business’s most pressing challenges.

You will also learn:

  • How to manage marketing digital transformations when the pace of technological change is accelerating rapidly
  • Best practices for using MarTech to deliver personalized CX at scale
  • Methods to break down barriers between your creative and technical staff to improve your marketing
  • Ways to use your marketing data to demonstrate the impact of your marketing efforts
  • The latest marketing technology trends, tools and strategies for success
JOIN US AT THIS EVENT

SPEAKERS

Tony Arnett

Senior Director of eCommerce
Olam Food Ingredients

Lika Dutta

Senior Director Marketing
Danaher Corporation

Dwight Flenniken III

Executive Vice President, Chief Marketing Officer
Sunwest Bank

Debi Gann

Vice President, Marketing and Business Development
Armada Supply Chain Solutions

Tiffany Kobashigawa

Division Vice President, Marketing and Communications
St. Luke's Health

Ted Schachter

Associate Professor, Marketing Communications
Fashion Institute of Technology

Dave Young

Author, A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment - Model Formulation

Martin Zelaya

Chief Marketing Officer
SOS Children's Villages International

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

Author
The Digital Pivot: Secrets of Online Marketing