CMOs need to be technically minded enough to make informed decisions about MarTech, while also having the skills and mindset needed to lead teams of creatives. They play a key role in the ongoing digital transformation of their enterprises, but sometimes have to elbow their way to a seat at the table where strategic technology decisions are made.
At Argyle’s CMO Leadership Forum on August 4,2022 you’ll hear from CMOs at leading enterprises on how you can use MarTech to address your business’s most pressing challenges.
You will also learn:
Scaling martech deployments from local to national levels is enormously complex. Technologies that people are accustomed to using in their separate, local divisions have to be brought together into a single nationwide platform. The foundation for success in ambitious scaling up projects is trust between stakeholders. Without trust, even a project equipped with the most advanced martech will fail.
Join the opening keynote of the CMO Leadership Forum for a case study of how a large enterprise used the human element to scale their martech from multiple local deployments to a single nationwide platform.
You will also learn:
Division Vice President, Marketing and Communications
Do your marketing data scientists and your creatives work well together? Or does it sometimes feel like they’re working in two (or more than two!) separate businesses? When your technical and creative staff are truly in sync, they can have a much greater impact than they would working apart, but how can you get there?
Join this lively discussion to learn how you can be a bridge between your business’s creative and technical marketing staff and lead them to even greater heights!
You will also learn:
Vice President, Marketing and Business Development
Senior Director of eCommerce
Chairperson Direct & Interactive Marketing Program
Author, A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment - Model Formulation
The most essential strategies for producing effective and inspiring B2B customer webinars
The most important tactic in any B2B marketing or sales team’s toolbox is webinars to engage and inspire your customers. In this 30-minute virtual presentation, Argyle’s CEO Paul Price will draw upon the key lessons learned from our long history of producing webinars for some of the world’s leading businesses across multiple sectors.
Paul will discuss:
CEO & Chief Strategy Officer
Your enterprise operates in a crowded marketplace with a huge number of businesses struggling to differentiate themselves from their competitors and earn customer loyalty. Your business’s brand strategy guides how you stand out in the crowd: your individual values and voice.
Join this timely keynote presentation to learn how your business can create a brand strategy that is customized to the demands of your marketplace.
You will also learn:
• How to adapt your brand strategy to meet the needs of customers you may never meet or speak with
• Methods to use your brand strategy to shape your CX/UX
Executive Vice President, Chief Marketing Officer
Being able to personalize your business’s CX has become table stakes. Customers expect personalized marketing, and the only way to stay ahead of the competition is to deliver engaging, helpful experiences at scale.
Modern CX must also be highly composable, with a flexible, constantly evolving set of tools to adapt to rapidly changing customer preferences. It’s easy to say that, but how can you do it?
Join this action-oriented panel discussion to learn how to build out your business’s composable CX.
You will also learn:
Event Producer
Head of Marketing and Communications
Chief Growth Officer
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
