CMO Virtual Conference 2021 March - Argyle Executive Forum Events
March 16 - 17, 2021

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2
Days
400+
Attendees
20+
Speakers

CMO Virtual

Meaningful Marketing in 2021

March 16 & 17, 2021

When 2020 came to a close, there was an audible sigh of relief signaling the end to an infamous year. The clock struck midnight and we rang in 2021 with high hopes that this year will be far more prosperous than last.

So, what is in store for the new year, and how can CMOs and marketing executives prepare for what comes next? Considering we are still in the throes of the global pandemic, a return to “normal” is still far off, forcing marketing teams to remain agile and prepare for the unknown in the New Year.

Chief Marketing Officers and marketing executives have withstood the challenges 2020 presented, and now it is time to embrace new opportunities including implementing digital transformation, evolving brand values, harnessing social media, and strengthening customer relationships.

Join CMO Virtual to hear from top minds in marketing discuss topics including:

  • Permanent pivots to virtual
  • Lessons learned in 2020
  • Continued digital transformation initiatives
  • Strengthening brand values
  • Creating relevant and authentic marketing

Speakers

CMO & CFO

Navigating the powerful relationship between marketing and finance to strengthen the CMO & CFO partnership

Marketing & CX

Strengthening customer and brand relationships through conversational strategies while integrating marketing into customer support

Customization

Strategically optimizing content and personalizing outreach to target individuals and specific audiences

Agenda

 

1100

1200

1300

1400

1500

1600

11 AM - 11:30 AM ET

KEYNOTES ADDRESS

Abstract coming soon! 

Tracy RobertsonGlobal Vice President, Customer Experience (CX) & MarketingKimberly-Clark Professional

11:35 AM - 12:05 PM ET

THOUGHT LEADERSHIP

Abstract coming soon!

12:10 PM - 12:55 PM ET

PANEL DISCUSSION: Weaving Inclusive Marketing into the Fiber of Your Brand

Diversity and inclusion have always played a critical role within organizations, and in the new year inclusivity is more important than ever. Consumers are interested in brands that align with their core values, and inclusivity has become an expectation because it allows customers to feel like they belong. Inclusive marketing allows your brand to feature more diversity in marketing initiatives that resonate with consumers of all race, gender, age, and ethnicity.

Join this panel discussion, which will address:

  • Growing your brand through genuine, empathetic, and inclusive strategies
  • Understanding the needs of your consumer and the current social climate
  • Making your consumer feel like they belong and encouraging diversity

Moderator:

Alexis KerrHead of Multicultural MarketingCadillac

Panelists:

Nekasha Pratt, PMPSenior Marketing Director - Thomas Nelson & Zondervan Fiction (HarperCollins Christian Publishing)HarperCollins Publishers

12:55 PM - 1:30 PM ET

Afternoon Break

1:30 PM - 2 PM ET

KEYNOTE

Abstract coming soon! 

Paul JosephsenChief Strategy OfficerUproxx, a Warner Music Group company

2:05 PM - 2:50 PM ET

PANEL DISCUSSION: Marketing Made Human – Creating Relatable Content

It may no longer be necessary for marketing teams to spend absorbent amounts of money on high quality production and videos. Consumers are more vulnerable than ever, leaving marketing teams the opportunity to create relatable content that is simply human. Even iPhone videos of families baking sourdough bread together may just do the trick.

Join this impactful panel discussion, which will address:

  • Engaging your audience through empathetic and real stories
  • Creating authentic content that instills hope during uncertain times
  • Adding value to marketing through new processes and ways of production

Moderator:

Meena HeathChief Marketing Officer Quislex

Panelists:

Bryant IsonChief Marketing OfficerColumbia Care

Martin GrayChief Marketing OfficerGeorgia Aquarium

2:55 PM - 3:40 PM ET

FIRESIDE CHAT: Virtual Value – How to Engage Your Audience While Remote

With the Covid-19 vaccine being distributed, there is hope that the pandemic will be under control by the end of the year. However, despite this impending feat, virtual is here to stay and marketing teams must focus on creating and strengthening their brand’s virtual value. This includes using creative measures to reach new and existing customers, and harnessing new technologies to set your business apart from the competition.

This session will explore:

  • Navigating the permanent virtual landscape to stake your claim
  • Ensure your services are easy to use in the digital environment
  • Embrace continued change to further strengthen your virtual presence

Kevin IredellChief Marketing Officer Lowenstein Sandler LLP

Mari ConsidineChief Marketing Officer & Chief Development OfficerAcenda Integrated Health

 

1100

1200

1300

1400

1500

1600

11 AM - 11:30 AM ET

KEYNOTE ADDRESS

Abstract coming soon! 

Andy DeLaOChief Marketing Officer, Women's Health & X-rayGE Healthcare

11:35 AM - 12:05 PM ET

THOUGHT LEADERSHIP

Abstract coming soon!

12:10 PM - 12:55 PM ET

PANEL DISCUSSION: Appreciating Your Audience & Creating Authentic Marketing

Customer needs continue to shift in the new year, which requires marketing teams to reevaluate and truly understand who their audiences are. Understanding your audience and what is important for them is critical to developing effective marketing strategies. After a grueling year of 2020, customers expect empathy, and messaging should reflect the authenticity of your brand’s values.

In this session, topics of discussion will include:

  • Navigating the new “normal” and pressures associated with everyday life
  • Understanding your audience and target demographics
  • Empathizing with your customers and creating meaningful marketing

Panelists:

Rachel Merrick MaggsChief Marketing & Business Development Officer Fish & Richardson P.C.

Greg PaleseVice President Marketing Klein Tools

Jennifer Lee-HarrisonVice President, Demand GenerationCarters Inc.

Maria Dillon KempHead of MarketingConvene

12:55 PM - 1:30 PM ET

Afternoon Break

1:30 PM - 2 PM ET

KEYNOTE

Abstract coming soon! 

2:05 PM - 2:50 PM ET

PANEL DISCUSSION: Leveraging Data to Drive Marketing

As new initiatives for digital and technology transformations continue to evolve, there are more opportunities for collecting data than ever before. Marketing teams have the opportunity to leverage this data to develop effective marketing plans and reinvent digital marketing strategies.

Join this panel discussion, which will uncover:

  • Harnessing new data to increase the success of marketing efforts
  • Increasing data quality and consistency
  • Implementing cross-channel marketing

Moderator:

Monique Elliot Senior Vice President, Global Marketing, Industrial AutomationSchneider Electric

Panelists:

Kristin FasslerVice President, Director of Integrated MarketingSimon and Schuster

Adam GolombChief Marketing OfficerPrimanti Bros. Restaurant & Bar

2:55 PM - 3:40 PM ET

FIRESIDE CHAT: Conversational Marketing – How to Improve Conversion and Drive ROI

Conversational marketing is an innovative, personalized approach that enhances the customer journey through the experience of an automated conversation. Allowing customers to easily engage with your business will build relationships and expand your consumer base. Developing an effective conversational marketing framework is an efficient strategy for your marketing team to use.

Join this interactive panel, which will uncover:

  • Engaging your customers through automated conversations and uncovering their needs by asking questions
  • Complimenting traditional marketing strategies with conversational marketing
  • Creating an easy, quick, and efficient process for your customer

Paramita BhattacharyaChief Marketing OfficerBlurb

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