When 2020 came to a close, there was an audible sigh of relief signaling the end to an infamous year. The clock struck midnight and we rang in 2021 with high hopes that this year will be far more prosperous than last.
So, what is in store for the new year, and how can CMOs and marketing executives prepare for what comes next? Considering we are still in the throes of the global pandemic, a return to “normal” is still far off, forcing marketing teams to remain agile and prepare for the unknown in the New Year.
Chief Marketing Officers and marketing executives have withstood the challenges 2020 presented, and now it is time to embrace new opportunities including implementing digital transformation, evolving brand values, harnessing social media, and strengthening customer relationships.
Join CMO Virtual to hear from top minds in marketing discuss topics including:
Paramita Bhattacharya
Mari Considine
Maria Dillon Kemp
Brad Epstein
Adam Golomb
Meena Heath
Tyrona Heath
Iman Jefferson
Mike Kazmierczak
Trish Lilley
Rachel Merrick Maggs
Greg Palese
Paul Price
Navigating the powerful relationship between marketing and finance to strengthen the CMO & CFO partnership
Strengthening customer and brand relationships through conversational strategies while integrating marketing into customer support
Strategically optimizing content and personalizing outreach to target individuals and specific audiences
11 AM - 11:30 AM ET
The customer journey has shifted considerably since 2020, encouraging CMOs and marketing executives to continue to focus on customer experience (CX). Customer expectations have significantly increased due to the new digital environment, and organizations can take various approaches to amplify their CX mission. From conversational marketing to harnessing the voice of the customer, marketing teams have the opportunity to develop and deliver an exceptional customer experience.
Join this impactful opening keynote by Tracy Robertson, which will address:
Tracy RobertsonGlobal Vice President, Customer Experience (CX) & MarketingKimberly-Clark Professional
11:35 AM - 12:05 PM ET
The average lifespan of a brand is declining because of new forms of market forces. Brands fail because they protect their franchise based on historical results. The future of brand strategy is to move from this historical outcomes view to a foresight systemic view. No longer will brands be blindsided by market forces but they will be able to anticipate them, adapt to them, and build a business case for doing so.
This session will explore:
Greg SilvermanChief Executive Officer & FounderConcentric
12:10 PM - 12:55 PM ET
Diversity and inclusion have always played a critical role within organizations, and in the new year inclusivity is more important than ever. Consumers are interested in brands that align with their core values, and inclusivity has become an expectation because it allows customers to feel like they belong. Inclusive marketing allows your brand to feature more diversity in marketing initiatives that resonate with consumers of all race, gender, age, and ethnicity.
Join this panel discussion, which will address:
Moderator:
Alexis KerrVice President of the Mahogany BrandHallmark Cards
Panelists:
Nekasha Pratt, PMPSenior Marketing Director - Thomas Nelson & Zondervan Fiction (HarperCollins Christian Publishing)HarperCollins Publishers
Jenny Li FowlerDirector of Social Media StrategyMassachusetts Institute of Technology
Tyrona HeathDirector, Market Engagement, The B2B InstituteLinkedIn
12:55 PM - 2 PM ET
2:05 PM - 2:50 PM ET
It may no longer be necessary for marketing teams to spend absorbent amounts of money on high quality production and videos. Consumers are more vulnerable than ever, leaving marketing teams the opportunity to create relatable content that is simply human. Even iPhone videos of families baking sourdough bread together may just do the trick.
Join this impactful panel discussion, which will address:
Moderator:
Meena HeathChief Marketing Officer Quislex
Panelists:
Bryant IsonFormer Chief Marketing Officer
Martin GrayChief Marketing OfficerGeorgia Aquarium
Carolina LoboChief People & Brand OfficerInterim HealthCare
2:55 PM - 3:40 PM ET
With the Covid-19 vaccine being distributed, there is hope that the pandemic will be under control by the end of the year. However, despite this impending feat, virtual is here to stay and marketing teams must focus on creating and strengthening their brand’s virtual value. This includes using creative measures to reach new and existing customers, and harnessing new technologies to set your business apart from the competition.
This session will explore:
Kevin IredellChief Marketing Officer Lowenstein Sandler LLP
Mari ConsidineChief Marketing Officer & Chief Development OfficerAcenda Integrated Health
11:35 AM - 12:05 PM ET
People crave connection to one another and to brands – now, more than ever. Storytelling has tremendous power to bring us together.
But great stories don’t come easy. Human connection can’t be faked or created in a vacuum.
By purposefully stepping outside ourselves, asking the right questions and listening for what is and isn’t said, we make authentic connections. We find the stories that can change a life or transform a business; bring justice to our communities or bring us closer to our customers.
In this session, former TV news anchor and chief marketing, communications and strategy officer for a major health insurance company will cover:
Malorie MaddoxChief Marketing, Communications and Strategy OfficerBlue Cross and Blue Shield of Nebraska
12:10 PM - 12:55 PM ET
Customer needs continue to shift in the new year, which requires marketing teams to reevaluate and truly understand who their audiences are. Understanding your audience and what is important for them is critical to developing effective marketing strategies. After a grueling year of 2020, customers expect empathy, and messaging should reflect the authenticity of your brand’s values.
In this session, topics of discussion will include:
Moderator:
Iman JeffersonEast Coast Communications Lead, Cadillac, GMC and BuickGeneral Motors
Panelists:
Rachel Merrick MaggsChief Marketing & Business Development Officer Fish & Richardson P.C.
Greg PaleseVice President Marketing Klein Tools
Jennifer Lee-HarrisonVice President, Demand GenerationCarters Inc.
Maria Dillon KempHead of MarketingConvene
12:55 PM - 1:30 PM ET
1:30 PM - 2 PM ET
Live events, whether virtual or in-person, are simply irreplaceable. Events such as forums, conferences, and webinars provide attendees with a valuable opportunity to form new connections as well as valuable insights in our increasingly virtual world. Event marketing is one of the most effective marketing channels connecting businesses and customers to drive growth. Digital events make this more accessible than ever but are still relatively new as an experience. Although the shift from in-person to virtual events was abrupt, this transformation has positively changed the trajectory of events and event marketing forever.In this insightful Thought Leadership, Argyle’s CEO will share:
Paul PriceCEO & Chief Strategy OfficerArgyle
2:05 PM - 2:50 PM ET
As new initiatives for digital and technology transformations continue to evolve, there are more opportunities for collecting data than ever before. Marketing teams have the opportunity to leverage this data to develop effective marketing plans and reinvent digital marketing strategies.
Join this panel discussion, which will uncover:
Moderator:
Monique ElliottSenior Vice President, Global Marketing, Industrial AutomationSchneider Electric
Panelists:
Kristin FasslerSenior Vice President, Director of Integrated Marketing Strategy Penguin Random House
Adam GolombChief Marketing OfficerPrimanti Bros. Restaurant & Bar
Trish LilleyChief Marketing & Business Development OfficerStroock & Stroock & Lavan LLP
Brad EpsteinSenior Vice President, Chief Marketing OfficerPrecision Medicine Group
2:55 PM - 3:25 PM ET
As CMOs and marketing executives navigate the new year of 2021, there are many lessons to be learned from 2020. There were brands that struggled to survive amidst the pandemic, and unfortunately many did not. So, why did certain brands thrive despite the major disruption and what made these businesses successful during trying times? Marketing professionals have the opportunity to learn from the past, while looking ahead towards the future.
In this impactful keynote, topics of discussion will include:
Matt CoreyChief Marketing Officer PGA Tour
3:30 PM - 4:15 PM ET
Conversational marketing is an innovative, personalized approach that enhances the customer journey through the experience of an automated conversation. Allowing customers to easily engage with your business will build relationships and expand your consumer base. Developing an effective conversational marketing framework is an efficient strategy for your marketing team to use.
Join this interactive panel, which will uncover:
Paramita BhattacharyaChief Marketing OfficerBlurb
Mike KazmierczakVice President Marketing, Digital Energy & Buildings End MarketSchneider Electric
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