When 2020 came to a close, there was an audible sigh of relief signaling the end to an infamous year. The clock struck midnight and we rang in 2021 with high hopes that this year will be far more prosperous than last.
So, what is in store for the new year, and how can CMOs and marketing executives prepare for what comes next? Considering we are still in the throes of the global pandemic, a return to “normal” is still far off, forcing marketing teams to remain agile and prepare for the unknown in the New Year.
Chief Marketing Officers and marketing executives have withstood the challenges 2020 presented, and now it is time to embrace new opportunities including implementing digital transformation, evolving brand values, harnessing social media, and strengthening customer relationships.
Join CMO Virtual to hear from top minds in marketing discuss topics including:
Paramita Bhattacharya
Mari Considine
Andy DeLaO
Maria Dillon Kemp
Adam Golomb
Meena Heath
Paul Josephsen
Rachel Merrick Maggs
Greg Palese
Nekasha Pratt, PMP
Tracy Robertson
Navigating the powerful relationship between marketing and finance to strengthen the CMO & CFO partnership
Strengthening customer and brand relationships through conversational strategies while integrating marketing into customer support
Strategically optimizing content and personalizing outreach to target individuals and specific audiences
11 AM - 11:30 AM ET
Abstract coming soon!
Tracy RobertsonGlobal Vice President, Customer Experience (CX) & MarketingKimberly-Clark Professional
11:35 AM - 12:05 PM ET
Abstract coming soon!
12:10 PM - 12:55 PM ET
Diversity and inclusion have always played a critical role within organizations, and in the new year inclusivity is more important than ever. Consumers are interested in brands that align with their core values, and inclusivity has become an expectation because it allows customers to feel like they belong. Inclusive marketing allows your brand to feature more diversity in marketing initiatives that resonate with consumers of all race, gender, age, and ethnicity.
Join this panel discussion, which will address:
Moderator:
Alexis KerrHead of Multicultural MarketingCadillac
Panelists:
Nekasha Pratt, PMPSenior Marketing Director - Thomas Nelson & Zondervan Fiction (HarperCollins Christian Publishing)HarperCollins Publishers
12:55 PM - 1:30 PM ET
1:30 PM - 2 PM ET
Abstract coming soon!
Paul JosephsenChief Strategy OfficerUproxx, a Warner Music Group company
2:05 PM - 2:50 PM ET
It may no longer be necessary for marketing teams to spend absorbent amounts of money on high quality production and videos. Consumers are more vulnerable than ever, leaving marketing teams the opportunity to create relatable content that is simply human. Even iPhone videos of families baking sourdough bread together may just do the trick.
Join this impactful panel discussion, which will address:
Moderator:
Meena HeathChief Marketing Officer Quislex
Panelists:
Bryant IsonChief Marketing OfficerColumbia Care
Martin GrayChief Marketing OfficerGeorgia Aquarium
2:55 PM - 3:40 PM ET
With the Covid-19 vaccine being distributed, there is hope that the pandemic will be under control by the end of the year. However, despite this impending feat, virtual is here to stay and marketing teams must focus on creating and strengthening their brand’s virtual value. This includes using creative measures to reach new and existing customers, and harnessing new technologies to set your business apart from the competition.
This session will explore:
Kevin IredellChief Marketing Officer Lowenstein Sandler LLP
Mari ConsidineChief Marketing Officer & Chief Development OfficerAcenda Integrated Health
11 AM - 11:30 AM ET
Abstract coming soon!
Andy DeLaOChief Marketing Officer, Women's Health & X-rayGE Healthcare
11:35 AM - 12:05 PM ET
Abstract coming soon!
12:10 PM - 12:55 PM ET
Customer needs continue to shift in the new year, which requires marketing teams to reevaluate and truly understand who their audiences are. Understanding your audience and what is important for them is critical to developing effective marketing strategies. After a grueling year of 2020, customers expect empathy, and messaging should reflect the authenticity of your brand’s values.
In this session, topics of discussion will include:
Panelists:
Rachel Merrick MaggsChief Marketing & Business Development Officer Fish & Richardson P.C.
Greg PaleseVice President Marketing Klein Tools
Jennifer Lee-HarrisonVice President, Demand GenerationCarters Inc.
Maria Dillon KempHead of MarketingConvene
12:55 PM - 1:30 PM ET
1:30 PM - 2 PM ET
Abstract coming soon!
2:05 PM - 2:50 PM ET
As new initiatives for digital and technology transformations continue to evolve, there are more opportunities for collecting data than ever before. Marketing teams have the opportunity to leverage this data to develop effective marketing plans and reinvent digital marketing strategies.
Join this panel discussion, which will uncover:
Moderator:
Monique Elliot Senior Vice President, Global Marketing, Industrial AutomationSchneider Electric
Panelists:
Kristin FasslerVice President, Director of Integrated MarketingSimon and Schuster
Adam GolombChief Marketing OfficerPrimanti Bros. Restaurant & Bar
2:55 PM - 3:40 PM ET
Conversational marketing is an innovative, personalized approach that enhances the customer journey through the experience of an automated conversation. Allowing customers to easily engage with your business will build relationships and expand your consumer base. Developing an effective conversational marketing framework is an efficient strategy for your marketing team to use.
Join this interactive panel, which will uncover:
Paramita BhattacharyaChief Marketing OfficerBlurb
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