Your B2B enterprise has CX/UX concerns and tasks that are different from B2C enterprises. If you’re not crafting your CX/UX to specifically serve your business customers, you could be creating opportunities for competitors. Your B2B customers aren’t going to take the time to explain to you how they’re different from B2C customers, so Argyle’s CX/UX for B2B Leadership Forum is here to help.
Argyle’s virtual CX/UX for B2B Leadership Forum on March 9, 2023 will help you develop a CX/UX technology stack that is optimized for the needs of B2B commerce. You’ll learn how top companies are shifting CX/UX strategies to better align with the B2B customer mindset.
You will also learn:
From movie recommendations to driving directions, our interactions with software are often based on algorithms. More often than not, the algorithm gets it right but we humans often distrust it in favor of our intuition.
Using examples from Educational Technology research and design for teachers, we will discuss why people often distrust algorithms and how designers can ethically build trust in algorithmic recommendations.
You will also learn:
Vice President of User Experience
Retaining and engaging B2B customers is similar to, but not the same as, engaging and retaining retail customers. Your B2B customers put more research into their buying decisions and they have more extensive procurement and approval procedures than your retail customers. Your customer retention and engagement efforts must adapt to these realities, but what does that mean in practice?
Join this informative panel discussion at the Argyle’s CX/UX for B2B Leadership Forum to educate yourself about your options for greater B2B customer retention and engagement.
You will also learn:
Head of Enterprise Design + User Experience
Director, B2B Marketing
Head of B2B Client Experience, Institutional
Chief Customer Officer
Vice President, CXM Best Practices Group
Creating and leveraging a data-driven culture has many benefits for your company, but how do you do it in practice? This interactive session will explore how to leverage data analytics to understand customer sentiment and connect agent purpose with improved tenure and positive customer experiences.
You will learn how to use large-volume datasets to create impactful human experiences. Witness real-life examples, case studies, and testimonials that connect mission and purpose with critical behaviors and actionable insights. Participants will leave this session empowered with a roadmap that boosts agent engagement, enhances productivity, and delivers better CX.
You will also learn:
Chief Customer Officer
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
