Your B2B enterprise has CX/UX concerns and tasks that are different from B2C enterprises. If you’re not crafting your CX/UX to specifically serve your business customers, you could be creating opportunities for competitors. Your B2B customers aren’t going to take the time to explain to you how they’re different from B2C customers, so Argyle’s CX/UX for B2B Leadership Forum is here to help.

Argyle’s virtual CX/UX for B2B Leadership Forum on March 9, 2023 will help you develop a CX/UX technology stack that is optimized for the needs of B2B commerce. You’ll learn how top companies are shifting CX/UX strategies to better align with the B2B customer mindset.

You will also learn:

  • B2B commerce’s unique CX/UX needs, and how your business can address them
  • How to retain and engage B2B customers
  • Methods to collect and act on B2B customer data
  • How to use human-centered design when your customers are businesses





Kristin Barry Collins

Head of B2B Client Experience, Institutional

Michael Bouteneff

Director of Integrated Marketing | Technology and Healthcare Banking
Silicon Valley Bank (SVB)

Jim Iyoob

Chief Customer Officer
Etech Global Services

Andrew Lindsay

Head of Enterprise Design + User Experience
The Kraft Heinz Company

Jonathan Mann

Vice President of User Experience
Renaissance Learning

Candace Wallace

Chief Customer Officer

Vincent Washington

Vice President, CXM Best Practices Group


Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Trish Lilley

Chief Marketing & Business Development Officer
Stroock & Stroock & Lavan LLP

Malorie Maddox

Chief Marketing, Communications and Strategy Officer
Blue Cross and Blue Shield of Nebraska

Sean Moieny

CCXP, Digital Experience Leader and Advisory Board Member
University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels

Distinguished Professor of Marketing, Founder of the DATA-Inititative
Northeastern University

Tracy Robertson

Global Vice President, Customer Experience (CX) & Marketing
Kimberly-Clark Professional

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

The Digital Pivot: Secrets of Online Marketing