Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!

B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.

The CX/UX Leadership Forum on December 7, 2023 will bring together CX and data-practitioners to exchange UX and CX thinking strategies for creating lasting partnerships. Attend this virtual event to learn how to orchestrate B2B customer journeys at scale.

You will also learn:

  • How to design a B2B journey that is true to your customer’s and your company’s values
  • What B2B customers expect in terms of automation and personalization, and how to deliver
  • Methods to help increase purchase process efficiency (self-service, improved order-to-cash processes & more)
  • Which B2B CX technology trends will best optimize your customer experience, and which are a waste of time
  • What to measure (what privacy laws exclude) and how to best analyze all that customer data

Advisory Board

We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.

Monique Elliott

Senior Vice President, Global Marketing, Industrial Automation
Schneider Electric

Meena Heath

Global Strategist and General Counsel
Genesis Coordination Limited

Trish Lilley

Chief Marketing & Business Development Officer
Thompson Coburn LLP

Malorie Maddox

Chief Marketing Officer
Scooter’s Coffee

Sean Moieny

Growth Leader, CCXP

Dr. Koen Pauwels

Distinguished Professor of Marketing, Dean of Research
Northeastern University

Tracy Robertson

Chief Digital Officer
Rexel USA

Katrina Schiedemeyer

Customer Experience and Innovation
Publicis Sapient

Eric Schwartzman

The Digital Pivot: Secrets of Online Marketing