Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!
B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.
The CX/UX Leadership Forum on December 7, 2023 will bring together CX and data-practitioners to exchange UX and CX thinking strategies for creating lasting partnerships. Attend this virtual event to learn how to orchestrate B2B customer journeys at scale.
You will also learn:
The age of the customer is here, and savvy consumers are determining when, where and how they interact with your offerings. As we move into 2024, designing touch points, tactics, and measurable processes for superior CX is essential for marketing success.
Attend this keynote session to learn key CX/UX issues and trends that have emerged over the past year, and how to plan for a successful 2024.
You will also learn:
For those companies that have made CX a priority, consistent delivery of digital-first multichannel experiences is not enough to fully transform the customer experience. Digital transformation is also essential!
Attend this panel discussion to learn how companies are aligning digital transformation and customer experience transformation for improved operational processes and business models.
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Abstract coming soon!
Abstract coming soon!
Marketing compliance refers to regulatory laws that protect consumer’s data and rights. Enormous changes, centered around user data privacy are already having a drastic effect on how online experiences are delivered and controlled.
This means that ensuring complete data privacy and security is no longer just ‘nice to have’. It is a must have! Delivering compliant data-driven customer experiences is tricky, but not impossible.
Attend this keynote to learn the latest compliance issues and rulings related to CX.
You will also learn:
UX and CX are different but closely related disciplines. Your UX is the experience people have when they interact with your products, and your CX encompasses all of your customers’ interactions with your business. It’s easy to get territorial about UX and CX, but that doesn’t help your customers. It’s better to braid your CX and UX together into a holistic experience strategy for your business, but how do you do that in practice?
Join Argyle’s CX/UX Leadership Forum to learn how to create an experience strategy that’s greater than the sum of its parts.
You will also learn:
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
