B2B E-commerce Forum: Leading by Innovation for Max Revenue Growth - Argyle Executive Forum Events


The preeminent leadership forum for e-commerce strategists, marketers, analysts, and innovators.

Go digital or fall behind – the future of commerce is online. Market leaders are turning their efforts towards the B2B e-commerce market, an industry which is projected to reach USD 20.9 trillion in 2027.  This model is not only expected to be incredibly lucrative, but B2B e-commerce strategists are finding that deployment of B2B models is more efficient for most buyers and sellers.

Early innovators of B2B e-commerce will reap the rewards of this growing economic market and set the stage for the digital commerce revolution in the coming years.

On August 24th, B2B market innovators will take the virtual stage to share their insights so that you can access your e-commerce strategy to achieve marketplace success.

Immerse yourself in the flourishing market of B2B e-commerce to discover:

  • Cross-industry perspectives to help your business succeed in the B2B e-commerce market
  • How to properly collect, measure, and report B2B analytics to improve business intelligence
  • Technology innovations and growth strategies to improve your market presence in the B2B space
  • How key market innovators are shaping the future of B2B e-Commerce in various industry sectors from SMB to large enterprise organizations










11 AM - 11:30 AM ET

KEYNOTE ADDRESS: Growth Strategies to Level-Up Against Your Competitors on a Global Scale

The time in to invest in your B2B e-commerce strategy is now. Market leaders in this space are optimizing their digital marketing strategies, customer-service enablement, and operations to plan for e-commerce revenue growth. How will your organization strategize to level-up against the competition?

You’ll Learn:

  • How to grow your B2B e-commerce business across multiple digital channels on a global scale
  • Ways to improve your digital operations and architecture to support e-commerce campaigns
  • How to automate your B2B e-commerce experience to reduce costs and resources to achieve maximum revenue potential

Carlos Vigil Vice President, Commercial EffectivenessSouthern Glazers Wine and Spirits

11:35 AM - 12:05 PM ET


12:10 PM - 12:55 PM ET

PANEL DISCUSSION: B2B Analytics to Boost Your Revenue Potential

Analytics are the heartbeat of the business. To maximize on e-commerce growth strategies, it is vital to leverage analytics to better understand your consumer, market pricing, track revenue, and to personalize the customer experience across multiple channels.

In this session, you’ll hear from experts in e-commerce analytics to learn how you can increase the relevance, value, and accuracy of your consumer analytics to improve ROI.

You’ll Learn:

  • Why it is vital to develop an analytics strategy that can help you track goals, pricing, and measure ROI
  • How to extract value from your consumer data to develop a personalized, segmented omnichannel customer experience
  • Identify areas to connect historical data with automated solutions to increase efficiency of B2B strategies


Daniel RothSr. Director - Marketing and Global MarketingCooperVision

Laxman SrigiriHead of Global Business Insights & Analytics LeaderNational Instruments

1 PM - 1:30 PM ET


1:30 PM - 2 PM ET


2 PM - 2:30 PM ET

KEYNOTE ADDRESS: Lead by the Numbers: B2B E-commerce Market Report

The global B2B e-commerce market is projected to reach USD 20.9 trillion by 2027. Why is this deployment model so lucrative, and what are the factors leading to this explosion of revenue?

In this session, we will analyze the current state of the e-commerce market outlook to understand the key factors for B2B e-commerce business growth, and to better understand what the market will look like in the future.

You’ll Learn:

  • The global B2B e-commerce market outlook and projections for growth
  • Why digitalization disrupted traditional market growth and changed the way that business is conducted
  • What key market players are doing to expand their business geographically to increase revenue potential

2:35 PM - 3:20 PM ET

PANEL DISCUSSION: Industry Spotlight: How B2B E-commerce Is Shaking Up the Financial Sector

B2B e-commerce has altered priorities for most industries, and now the wave is slowly – but surely- coming around to the financial sector. Instant payments, online transaction portals, and data exchanges are now top of mind initiatives for major finance companies. The demand for instant payments and online transactions is only projected to increase in the coming years as the new normal for the consumer experience.

In this session, you will learn from e-commerce strategists specializing in finance to understand how the finance industry could be re-shaped by the e-commerce boom.

You’ll Learn:

  • How B2B e-commerce and online banking solutions are revolutionizing the finance industry for both large and SMB finance sectors
  • Vendor solutions to optimize payment and volume of online transactions
  • Strategies to adopt to the changing consumer landscape to improve brand loyalty and experience

3:25 PM - 3:55 PM ET



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