AI marketing combines AI technologies with customer experience data to deliver improved insights into the customer journey and market trends. More and more marketers are using GenAI and the power of large language models to analyze competitor actions, assess buyer sentiment, and test potential products.
From automating everyday marketing tasks like scheduling and sending emails to predicting campaign performance, AI is a powerful tool for personalizing consumer experiences.
Attend the virtual Argyle AI Marketing Leadership Forum on July 10, 2024, to learn the latest marketing trends, insights, and real-life examples of how marketing leaders are applying AI for more efficient and effective marketing.
You will also learn:
AI technologies and customer experience data are revolutionizing insights into the customer journey and market trends.
Attend this opening keynote session to hear how marketers leverage GenAI and large language models to analyze competitor actions, gauge buyer sentiment, and prototype products.
You will also learn:
Join a panel of marketing leaders in a practical and candid discussion exploring the opportunities and challenges of applying AI in marketing. Gain practical insights into overcoming obstacles and maximizing the benefits of AI-powered marketing initiatives.
From critical considerations such as privacy concerns, ethical implications, and regulatory compliance to the latest use cases you will learn from the experiences of leading companies as they share their journeys in evolving marketing strategies to thrive in the age of AI.
You will also learn:
Chairperson Direct & Interactive Marketing Program
Head of Digital Transformation Office and Strategic Program Management Office
Chief Marketing & Development Officer
Sustainability-focused AI Researcher
Abstract coming soon!
Incorporating AI into digital marketing to find new optimization opportunities and boost efficiency is crucial in our competitive marketplace. However, compliance, privacy, trademarks, and copyright issues related to Generative AI are complex and can easily land your organization in court.
Attend this keynote session to learn the latest opportunities and compliance challenges related to AI in digital marketing.
You will also learn:
Partner, Co-Chair Privacy and Cybersecurity Practice
Abstract coming soon!
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