Whether for tactical one-off purposes or long-term strategic planning, market research is a vital resource B2B teams need to stay ahead of trends affecting their business.

Join Paul Price, Argyle CEO, in this Argyle Executive Spotlight as he reviews the most important available market research techniques and trends B2B marketers and sales teams should be using as well as industry-level best practices that ensure effective market research in insights.

In this 30-minute webinar, Paul will dive into:

  • Important big-picture issues for market research
  • Key opportunities market research offers to B2B marketers
  • Things to do now to capture quick wins in the first quarter
Watch On-Demand


Paul Price

CEO & Chief Strategy Officer