IT event sponsorship can deliver far more than brand visibility. At Argyle’s May 29 CIO Leadership Summit in NYC, Opnova proved exactly that.
Why In-Person Tech Events Work for B2B IT Marketing
IT event sponsorship isn’t just about impressions—it’s about executive access that drives real pipeline results. In a digital world full of noise, Opnova needed more than clicks—they needed conversations with real CIOs and tech buyers.
Their answer? A live, focused CIO event designed to generate action.
“It was high-quality engagement in an intimate, executive environment.”
– Regional Marketing Lead, Opnova
The Challenge: Standing Out in a Crowded IT Market
Opnova’s marketing team was clear: they didn’t just want visibility. They needed:
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Face time with enterprise IT decision-makers
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A platform to showcase thought leadership in cybersecurity and AI
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Qualified B2B IT leads ready for sales follow-up
The Solution: IT Event Sponsorship That Delivers
As a sponsor of Argyle’s CIO Leadership Summit, Opnova gained:
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1:1 networking with senior IT leaders
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Stage time to present strategic insights on innovation
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Visibility during sessions focused on cybersecurity, AI, and business strategy
This kind of IT event sponsorship puts your brand directly in front of the people making buying decisions.
The Results: From Presence to Pipeline
100+ senior IT leaders invited
55 attended live (55% attendance rate)
Multiple meetings booked within 72 hours
High-quality IT leads passed directly to sales
It’s a case study in how IT event sponsorship leads to real engagement, not just impressions.
Takeaway: Events That Create Access (and Action)
In a world where executive access is scarce, in-person events like Argyle’s CIO Summit give sponsors a powerful lead-generation channel.
“This was one of our most productive sponsorships—quick meetings, real conversations, and measurable ROI.”
– Director of Demand Generation, Opnova
Ready to Drive Your Next IT Campaign?
Argyle’s in-person and virtual forums are designed to help B2B tech sponsors generate real MQLs from targeted executive events.
📘 Download the 2025 Sponsorship Playbook
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➕ Bonus: More Sponsor Wins
See how finance tech brands generated MQLs at the Finance Solutions Summit.