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Overview

In today’s data-driven world, AI is transforming how marketers extract insights, predict customer behavior and optimize engagement strategies. However, the challenge lies in converting vast amounts of customer data into meaningful, real-time actions that drive loyalty and business growth.

Join forward-thinking marketing executives for an exclusive evening in New York on May 14, 2025, where we’ll explore how AI-powered analytics and automation can elevate your marketing impact by turning complex data into actionable strategies, ensuring personalized, effective and ethical customer interactions.

Through expert discussions, real-world success stories and peer networking, you’ll gain exclusive insights into proven practices and emerging trends for leveraging AI-driven insights to enhance decision making, optimize campaigns and future-proof your marketing strategies.

Reserve Your Spot!
Share your leadership experiences and perspectives as we discuss:
  • How AI-driven analytics uncovers deep customer insights for smarter marketing decisions.
  • Best practices for using AI to predict and influence customer behavior in real time.
  • Strategies for integrating AI-powered automation to enhance personalization and engagement.
  • How to ensure that data-driven marketing aligns with ethical, regulatory and trust-building principles.
  • Methods to measure and refine AI’s impacts on marketing performance and customer experience.

Join us to explore how AI-powered insights can help you drive more impactful marketing strategies, enhance customer engagement and stay ahead in an evolving digital landscape.

Speakers

Monica Balogh

Senior Director, Paramount Advertising Trade Marketing & Communications
Paramount

Agenda

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Arrival, Networking & Breakfast

8:30 am – 9:00 am ET

Welcome/Opening remarks (Argyle & SAS)

9:00 am – 9:10 am ET

Keynote: AI Real Talk – A Clear View Beyond the Hype

9:10 am – 9:30 am ET

Abstract coming soon!

Panel Discussion: AI Marketing Intelligence: Views on Moving from Data to Strategy

9:35 am – 10:25 am ET

Marketers have more data at their fingertips than ever before, but without the right approach, it can be overwhelming. AI-powered marketing intelligence helps transform this data into meaningful insights, enabling businesses to improve customer engagement, optimize campaigns, and drive growth.

Join industry experts as they explore how AI is revolutionizing marketing strategies. This panel will unlock best practices for integrating AI into workflows, overcoming data management challenges, and ensuring AI-driven decisions are both effective and ethical.

You will learn:

  • How top companies are leveraging AI-driven analytics to extract real-time insights from vast datasets and make data-informed marketing decisions
  • Techniques for AI-powered customer segmentation to personalize messaging, predict consumer behavior, and improve engagement
  • Ways to automate and optimize marketing campaigns using AI tools for content recommendations, ad targeting, and performance tracking
  • Key ethical and compliance considerations in AI-driven marketing, including data privacy, transparency, and bias mitigation
Panelist:

Monica Balogh

Senior Director, Paramount Advertising Trade Marketing & Communications

Paramount

Coffee and networking break

10:25 am – 10:35 am ET

Roundtable Discussions

10:35 am – 11:20 am ET

Closing remarks and summation

11:20 am – 11:30 am ET

Sponsored by

About SAS

As a leader in martech, SAS powers marketing decisions for enterprises around the world to create seamless, personalized experiences for their customers. SAS’s advanced decisioning engine and real-time analytics makes it simple for marketers to drive customer experiences and create lasting brand loyalty. To learn more about SAS solutions for marketers, visit sas.com/marketing.