Marketing technology, or Martech, is a force multiplier for your company’s marketing. Get your Martech stack right, and you’ll get better customer attraction, engagement, and retention at the same or less cost.
That being said, Martech is complex and there is a lot to learn about what goes into a powerful Martech stack.
Argyle’s Martech Leadership Forum will help you find new techniques and tools that will help you fine-tune your Martech stack for maximum impact. Plus, you’ll learn how to customize your Martech stack to build your business.
Join industry-leading trailblazers at this timely and practical event to learn:
Boost your Martech by registering today!
Everyone has had the experience of being served a mis-targeted online advertisement for a product they have no interest in. Mis-targeted ads are a waste of money and cause your brand to lose credibility. Is your marketing hitting the wrong targets, or the right targets with the wrong message? Or are you using Martech tools to personalize your marketing so that your customers learn about products and services they’re actually interested in?
Join us for a timely presentation on new processes and technologies for personalized marketing.
You will also learn:
Vice President, Marketing and Business Development
E-Mail marketing is almost as old as e-mail itself, and it remains a mainstay of many enterprises’ marketing. A lot has changed since the dawn of e-mail marketing, and there are now a myriad of options to enhance your e-mail marketing efforts and gain more traction.
From mass personalization to mobile optimization and triggered emails based on a customer’s journey, e-mail marketing remains a powerful marketing tool.
Join us for a lively discussion of how you can transform your e-mail marketing and increase your bottom line.
You will learn:
Adjunct Professor of Marketing
Founder
Global Director, Marketing Technology
Agile software development principles have helped developers improve their software and reduce their costs. The same principles are also applicable in marketing, but how can marketing leaders implement them in ways that create value? A core agile principle is to value adaptability in the face of constantly changing conditions over a set plan, but how can marketing leaders implement that in practice, especially with leaders and team members who may be skeptical about the whole endeavor?
Join this timely panel discussion to learn how you can transform your marketing practice with agile principles.
You will learn:
Marketing Technology Director
Founder
Modern demand generation techniques leverage buyer intent data to deliver useful, actionable information to prospects who are ready to make a purchase. There is a huge array of first, second- and third-party buyer intent data available, but using it to its maximum potential to inform your demand generation campaigns can be challenging.
Join Argyle’s CMO Leadership Forum to learn how to shape what you know about buyer intent into a form that will be help your sales and marketing teams convert prospects into customers.
You will also learn:
Chief Marketing Officer
We are proud to share with you the following Argyle Industry Influencers. Their contributions to Argyle help keep the programs we offer our membership current and relevant, so we can continue delivering you premiere experiences, content development, and membership engagement.
