Manager Solution Engineering
I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!
Come join me and hear from the amazing lineup of accomplished Marketing leaders!
Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum
THOUGHT LEADERSHIP: Choosing a Multitouch Attribution Model – People, Processes, and Tech – featuring Arm Treasure Data
All too often MTA implementations focus on the technical application, but marketers should take care to focus on the people and process side of choosing and deploying multi-touch attribution for their marketing organization. This presentation, geared for marketers deploying MTA within their organization, will walk through the technical and organizational challenges involved in changing the way your team attributes revenue and assigns budgets.