Speaker - Marketing Forum - Keith McCluskey - Harvard Law School
May 21, 2020

Join Me At Argyle Digital: Marketing Leadership Forum on May 21!

Keith McCluskey

Senior Director of Online Strategy, Office of Communications

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!

Come join me and hear from the amazing lineup of accomplished Marketing leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum

Join Us at this Event


PANEL DISCUSSION: The Art & Science of Effective Marketing

In the past, marketing was typically viewed as a technical action that drove engagement, raised brand awareness, and increased revenue.  However, marketing is more than the science behind numbers, it’s an art form that must also be viewed through a creative lens.  By maintaining a creative mindset, marketing campaigns and initiatives have a higher potential for visionary freedom, which in turn will drive greater results.

In this session, topics of discussion will include, yet will not be limited to:

  • Seeing success with creative marketing initiatives in both typical and atypical industries
  • Developing marketing initiatives while keeping the marriage of art and science in mind
  • Understanding the importance of visuals in traditional and non-traditional marketing campaigns

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