Speaker - Marketing Forum - Dawn Bradshaw - Wintrust Mortgage
May 21, 2020

Join Me At Argyle Digital: Marketing Leadership Forum on May 21!

Dawn Bradshaw

Chief Marketing Officer

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!

Come join me and hear from the amazing lineup of accomplished Marketing leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum

Join Us at this Event

Topic

KEYNOTE PRESENTATION: The Evolving Role of the CMO

The role of the Chief Marketing Officer continues to change.  Today’s CMO is a brand shepherd guiding their team and overall organization to achieve a reputable brand identity in a highly competitive marketplace.  However, with the traditional purpose of marketing changing faster than imagined, CMOs now need to shift their priorities individually, departmentally and organizationally, in order to spearhead successful initiatives.

In this session, topics of discussion will include, yet will not be limited to:

  • Implementing a diverse and effective marketing team to keep up with new industry hurdles
  • Sustaining an effective leadership role through the ever-changing marketing environment
  • Defining past, present and future directions, as a C-Suite executive

About Wintrust Mortgage