Chief Marketing Officer
I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!
Come join me and hear from the amazing lineup of accomplished Marketing leaders!
Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum
KEYNOTE PRESENTATION: The Evolving Role of the CMO
The role of the Chief Marketing Officer continues to change. Today’s CMO is a brand shepherd guiding their team and overall organization to achieve a reputable brand identity in a highly competitive marketplace. However, with the traditional purpose of marketing changing faster than imagined, CMOs now need to shift their priorities individually, departmentally and organizationally, in order to spearhead successful initiatives.
In this session, topics of discussion will include, yet will not be limited to: