Speaker - Marketing Forum - David Partain - Northern Trust
May 21, 2020

Join Me At Argyle Digital: Marketing Leadership Forum on May 21!

David Partain

FlexShares Chief Marketing Officer

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!

Come join me and hear from the amazing lineup of accomplished Marketing leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum

Join Us at this Event

Topic

PANEL DISCUSSION: Optimizing Sales & Marketing Departments’ Collaboration

Until recently, marketing and sales were looked at as two different functions within an organization.  One of marketing’s main responsibilities is to promote an organization and its products, whereas the role of sales is to generate revenue through customer engagement.  However, as the importance of cross-functional roles become crucial for growth, marketing and sales must work in tandem to seamlessly achieve powerful ROI and long-term success.

In this session, topics of discussion will include, yet will not be limited to:

  • Creating initiatives where both departments work together in order to meet project goals
  • Implementing plans for open communication between marketing and sales divisions
  • Streamlining practices and obligations to better aid both teams in their efforts

About Northern Trust Corporation