Executive Vice President
Follett School Solutions
I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!
Come join me and hear from the amazing lineup of accomplished Marketing leaders!
Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum
PANEL DISCUSSION: The Art & Science of Effective Marketing
In the past, marketing was typically viewed as a technical action that drove engagement, raised brand awareness, and increased revenue. However, marketing is more than the science behind numbers, it’s an art form that must also be viewed through a creative lens. By maintaining a creative mindset, marketing campaigns and initiatives have a higher potential for visionary freedom, which in turn will drive greater results.
In this session, topics of discussion will include, yet will not be limited to: