Senior Vice President of Sales
I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!
Come join me and hear from the amazing lineup of accomplished Marketing leaders!
Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum
PANEL DISCUSSION: Optimizing Sales & Marketing Departments’ Collaboration
Until recently, marketing and sales were looked at as two different functions within an organization. One of marketing’s main responsibilities is to promote an organization and its products, whereas the role of sales is to generate revenue through customer engagement. However, as the importance of cross-functional roles become crucial for growth, marketing and sales must work in tandem to seamlessly achieve powerful ROI and long-term success.
In this session, topics of discussion will include, yet will not be limited to: