Executive Director of System Marketing
I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!
Come join me and hear from the amazing lineup of accomplished Marketing leaders!
Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum
FIRESIDE CHAT: Developing Compelling Personalized Marketing Campaigns
Targeting consumers through personalized marketing, or one-to-one marketing, is a long-trending strategy that allows organizations to leverage data and develop positive consumer relationships. That said, it’s important for marketing executives to understand if a customized messaging campaign is indeed effective for their campaigns, and if so, what are the best techniques to make their customer feel important?
In this session, topics of discussion will include, yet will not be limited to: