Speaker - Marketing Forum - Bill Martin - Indiana University Health
May 21, 2020

Join Me At Argyle Digital: Marketing Leadership Forum on May 21!

Bill Martin

Executive Director of System Marketing

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!

Come join me and hear from the amazing lineup of accomplished Marketing leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum

Join Us at this Event


FIRESIDE CHAT: Developing Compelling Personalized Marketing Campaigns

Targeting consumers through personalized marketing, or one-to-one marketing, is a long-trending strategy that allows organizations to leverage data and develop positive consumer relationships.  That said, it’s important for marketing executives to understand if a customized messaging campaign is indeed effective for their campaigns, and if so, what are the best techniques to make their customer feel important?

In this session, topics of discussion will include, yet will not be limited to:

  • Observing results and data in personalized marketing
  • Comparing the benefits and losses between personalized and mass marketing campaigns
  • Learning consumer psychology behind personalized marketing

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