Speaker - Marketing Forum - Andrew Yang - Cytiva
May 21, 2020

Join Me At Argyle Digital: Marketing Leadership Forum on May 21!

Andrew Yang

Senior Director of Global Marketing

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing Forum on May 21!

Come join me and hear from the amazing lineup of accomplished Marketing leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing Leadership Forum

Join Us at this Event

Topic

KEYNOTE PRESENTATION: Coronavirus & Marketing: What Now?

The global pandemic has negatively impacted individuals on personal, workplace, and community levels.  During these trying times, organizations must tread lightly, and marketers must especially be careful to not use insensitive language while still trying to promote their brand.  Avoiding controversies during an unprecedented time is tricky, so what can your organization do?

In this session, topics of discussion will include, yet will not be limited to:

  • Staying abreast to developments pertaining to the coronavirus
  • Taking precautions to avoid using insensitive language
  • Remaining calm and not overacting to damage your brand name

About Cytiva