Speaker - Marketing Forum 2020 Nov - Kent Lawson, FCXP - Blue Cross Blue Shield Association
November 10, 2020

Join Me At Argyle Digital:
Marketing & E-commerce Leadership Forum on November 10!

Kent Lawson, FCXP

Executive Director Brand & Customer Experience

I am excited to share the (virtual) stage with and learn from tremendous digital leaders at the Argyle Digital Marketing & E-commerce Leadership Forum on November 10!

Come join me and hear from the amazing lineup of accomplished Marketing & E-commerce leaders!

Scroll down for my agenda topic, or see the full agenda here: Argyle Digital: Marketing & Ecommerce Leadership Forum

Join Us at this Event


PANEL DISCUSSION: Customer Experience (CX) Strategies to Create Meaningful Interactions and Lasting Connections

Customer service is a single brand touch point. While great service is crucial, smart companies look beyond ‘service’ to focus on the entire customer experience and create a journey that will improve satisfaction rates, reduce customer churn and increase revenue.

Attend this panel discussion to learn how companies are making every customer interaction amazing and leaving lasting impressions that go far beyond selling. You will learn how to:

  • Create and communicate a clear customer-focused vision
  • Understand, empathize with, and emotionally connect with customer needs
  • Identify support shortcomings and train up
  • Measure ROI of CX initiatives
  • Tell diverse and inclusive content marketing stories

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